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Cambridge University Press

Explainer Videos: Cambridge University Press

Cambridge University Press are a very well know publishing house. What many people do not know is that they are more than just a publisher.

Cambridge University Press approached Dragonfly to help them pitch for a new contract as a partner to the GCSE examination board. Our client needed to make a big impact with their video and so a great deal of time was set aside for pre-production planning and scripting.

The client in this case wanted to the visual style to be somewhat of a surprise. To deliver a video which you would not expect to have come from such a traditional institution. The aim was to show their potential partner that there is more than meets the eye to their services and that they are fully embracing our modern world.

The video was 100% a success and helped secure the contract for Cambridge University Press. Our client were told that the video was instrumental in their pitch and that it really delivered their messages effectively.