PUMA VIDEO OBJECTIVE
Create a dynamic editorial style video that demonstrates the immense reach of celebrity influence, as well as the widespread appeal of the Puma brand to audiences of all backgrounds and demographics
Partnering with A-list stars like Cara Delevingne, Kylie Jenner, The Weekend, and Aluna George to showcase the brand on their social media and increase visibility, credibility, and sales.
The motion graphics in the video match Puma’s brand image and showcase their products in a super exciting way. The bold, bright colours and fast moving yet sleek animations are highly attractive to Puma’s young demographic. And let’s not forget the high-energy dubstep track in the background, it just amps up the hype even more!
Edgy editorial approach to showcase Pumas latest collections. It shows that Puma is always looking to push the boundaries and stay ahead of the game.
The video highlights the importance of using product placement in television and music videos to directly influence their target demographic.
Not just a sports brand. They’ve seamlessly blended sportswear with street style to create clothing that’s not only practical, but also fashion-forward. This combination appeals to a broad audience, including athletes and fashion enthusiasts alike, making Puma a trendsetter in both worlds.