PROMOTIONAL VIDEO
PUMA VIDEO OBJECTIVE
Create a dynamic editorial style video that demonstrates the immense reach of celebrity influence, as well as the widespread appeal of the Puma brand to audiences of all backgrounds and demographics
Introduction
HIGH-PROFILE ENDORSEMENT
HIGH-PROFILE ENDORSEMENT
Partnering with A-list stars like Cara Delevingne, Kylie Jenner, The Weekend, and Aluna George to showcase the brand on their social media and increase visibility, credibility, and sales.
POST PRODUCTION VIDEO EDITING
The motion graphics in the video match Puma’s brand image and showcase their products in a super exciting way. The bold, bright colours and fast moving yet sleek animations are highly attractive to Puma’s young demographic. And let’s not forget the high-energy dubstep track in the background, it just amps up the hype even more!
VIDEO EDITING
PROMOTING PUMA FASHION
PROMOTING PUMA FASHION
Edgy editorial approach to showcase Pumas latest collections. It shows that Puma is always looking to push the boundaries and stay ahead of the game.
PRODUCT PLACEMENT TELEVESION
The video highlights the importance of using product placement in television and music videos to directly influence their target demographic.
PUMA SPORTS
PUMA PRODUCT PLACEMENT
PUMA PRODUCT PLACEMENT
Not just a sports brand. They’ve seamlessly blended sportswear with street style to create clothing that’s not only practical, but also fashion-forward. This combination appeals to a broad audience, including athletes and fashion enthusiasts alike, making Puma a trendsetter in both worlds.
FINAL VIDEO
Overall, the final video captures the energy and influence behind the Puma brand, highlighting their successful strategies to reach their target audience and maintain their position as a leader in the fashion industry.
Overall, the final video captures the energy and influence behind the Puma brand, highlighting their successful strategies to reach their target audience and maintain their position as a leader in the fashion industry.
FINAL VIDEO
“
CLIENT
Response
Dragonfly were wonderful to work with, they really understood the brief and exceeded our expectations with the edit.”
