The objective of the animated video series produced by the video production company for Imperial College London was to showcase different programs of study and attract prospective students in a sophisticated and visually appealing way.
Our animators focused very carefully on creating a unique animation style for this video series. The duration, pacing and colour palette were selected to ensure the videos were informative, sophisticated, and engaging for the target audience.
The script is always an important consideration. A well-written script will help to convey the right information and engage the audience, making the video more effective.
It was important to avoid a childish or cartoonish animation style, to ensure that the videos appealed to the adult target audience and to avoid the content feeling patronising.
Lots of London iconography was used in the animations, to punctuate Imperial Colleges position, in the heart of city.
Our client had a lot to say about the courses on offer at Imperial College, so the promotional videos needed to efficiently carry information, without overloading the viewer.
FINAL VIDEOS
The finished videos were informative, visually striking, and engaging. They featured high-quality illustrations, fluid transitions, and a modern aesthetic.
The finished videos were informative, visually striking, and engaging. They featured high-quality illustrations, fluid transitions, and a modern aesthetic.
FINAL VIDEO
“
Dragonfly’s ability to create a sophisticated animation style that perfectly matched our target audience was impressive. The resulting videos were engaging, informative, and very stylistic.”
