House of Peroni

Case Study

A video branding campaign for House of Peroni, in association with M&C Saatchi

The Work

The videos were to be used on Peroni’s website and social media channels as part of a wider advertising campaign for the events. This was very much an exercise in branding.

Dragonfly's work with House of Peroni

Dragonfly have been lucky enough to work with M&C Saatchi on a number of high-profile projects over the years. As a result, we’ve had the pleasure of producing several videos for world-famous beer brand Peroni Nastro Azzuro. This particular project called for a series of videos for the House of Peroni – and arm of the brand that seeks to heighten the profile of the beer, associating it with couture fashion shows and exhibitions.

We worked closely with M&C Saatchi to collect the most appropriate footage for the campaign, using beautiful shots of the Peroni beer bottle, cocktail bar settings and beautiful coastal holiday shots. The finished video cuts only the best footage together, creating something truly dripping in decadence.

186

Percent increase in overall business

847

Products sold during the ad campaign

239

Raving reviews written since the launch