Midlands Psychology Case Study from Dragonfly video productions

AN ANIMATED VIDEO CASE STUDY

CONTRACT AWARD WITH THE BRITISH GOVERNMENT

VIDEO OBJECTIVE

This was the story of an outstanding autism service for children in Staffordshire. A service which centred around completely different model, designed to irradiate waiting lists.

ANIMATED VIDEO SERVICE

Introduction

Hand Drawn Animation

DEVELOPING THE SCRIPT

There was a powerful story at the heart of the success of this children’s service, so our creatives decided to deliver that story by animating a children’s picture book.

SCRIPT WRITING SERVICES

A clipboard displaying typed text reads: "Voiceover narration: To understand how different and innovative this service is, we need to take a closer look at the Autism service. Before Midlands Psychology took on the contract, illustrated with hand drawn animation, the service was in crisis.

THE SCRIPT

Hand-drawn animated Characters created by Dragonfly Animation Service

Hand -Drawn animated Characters made by Dragonfly Video Production Company

Character Animation

The details that went into the hand-drawn animated characters for Midlands Psychology

Designing unique characters

We wanted to emulate the look and feel of a classic children’s illustrated book, so our team hand drew characters in the style of the famous children’s storybook illustrator Quentin Blake.

Character Animation

character design

Background with pop-up book style building

Midlands Psychology Reached out to Dragonfly to produce a Hand-drawn animation. This is the background details that Dragonfly added.

BASED ON A Storybook

Our animated video was a hybrid between an organic hand-drawn illustration, mixed with 3D elements to create a wonderful illustrated children’s pop-up storybook.

Storyboard Sketch of the storybook in the midlands psychology hand-drawn animated video

THE CONCEPT

Storyboard Graphic of a Hand-drawn animation

Storyboard sketch from the Midlands Psychology Video produced by Dragonfly's Animators

MAPPING OUT THE VIDEO: STORYBOARD

Storyboard artwork and the process of sketching out the story was an important step, ahead of moving the project into the animation stage. By storyboarding out a visual narrative for our video, we were able to shape the best story-flow on paper first.

STORYBOARDING SERVICES

FINAL VIDEO

The finished video really was something to be proud of. The extra creative efforts and time spent hand illustrating characters really paid off.

FINAL VIDEO

“

CLIENT

Response

“Dragonfly produced a beautiful animated video for us which has transformed our business. The video helped explain our service offering and was instrumental in our organisation securing a £3million contract. What more needs to be said?””

HELEN BOSS

THESE BRANDS HAVE TRUSTED OUR

AN ANIMATED VIDEO CASE STUDY

animation company