PROMOTIONAL VIDEO CASE STUDY
An artist profile video for the controversial London-based artist, who lives up to his creative pseudonym with outspoken works of fine art
VIDEO OBJECTIVE
The video had two primary objectives. Firstly to build brand awareness and raise the profile of the artist, by showcasing his process and story. The second objective was to advertise and build hype around an upcoming exhibition.
Introduction
TAKING INSPIRATION FROM THE ARTWORK
The video drew inspiration from the artwork and used similar colour and design themes to stay consistent with the aesthetic of Mr Controversial.
Paintings
TALKING HEAD VIDEOS
TALKING HEAD VIDEOS
Interview lead content is a great way to add a personal touch to your brand. Explore our talking head video services.
USING TRADITIONAL Techniques
Shooting footage on film stock mirrored the artists rebellion against the ‘digital first’ culture and supported the vintage ‘pulp-fiction’ art style, which has become his signature style.
techniques
B-ROLL & CUT AWAY
B-ROLL & CUT AWAY
Mr Controversial is an amatuer boxer and he references the same grit and determination you need in the boxing world, you need in the art work. We brought this passion to the video by filming some beautiful b-roll footage of him at work in the gym.
FINAL VIDEO
The final video was a massive success. He grew his instagram following by 30% and sold out tickets at his exhibition.
The final video was a massive success. He grew his instagram following by 30% and sold out tickets at his exhibition.
FINAL VIDEO
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CLIENT
Response
A work of art in its own right. The video Dragonfly produced very much captured the personalty of the artist and his paintings.”
