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A man with a beard wearing a mustard yellow jacket stands with a serious expression. The background is in black and white, blurred, with the text "MR CONTROVERSIAL" in bold white letters next to him, as if he's starring in an intense promotional video.

PROMOTIONAL VIDEO CASE STUDY

An artist profile video for the controversial London-based artist, who lives up to his creative pseudonym with outspoken works of fine art

VIDEO OBJECTIVE

The video had two primary objectives. Firstly to build brand awareness and raise the profile of the artist, by showcasing his process and story. The second objective was to advertise and build hype around an upcoming exhibition.

PROMOTIONAL VIDEO SERVICE

A large smear of bright yellow-orange paint spread unevenly across a white background. The texture is thick and creamy, with visible brush strokes and varying thickness throughout the smear, resembling Mr Controversial's signature style.

Promotional image with text: "Artist Promotion" at the top, "Mr. Controversial" in bold, yellow letters in the middle, and "S&P Gallery" beneath in white. The background is green, as seen in our latest promotional video.

Introduction

A person wearing a hoodie is working at a drafting table in a studio setting. Large text in the foreground reads "IN THE STUDIO." The background is slightly blurred, giving focus to the person and the text, as if for a promotional video by Mr Controversial.

LOCATION FILMING SERVICE

Three framed artworks by Mr Controversial are displayed side by side. Each piece is a retro-style illustration of dramatic scenes with couples, set against yellow and black backgrounds, bordered in white and framed in black. Text adorns each frame, capturing the essence of a Promotional Video.

A framed print by Mr Controversial features a glamorous woman in a black dress and feathers, standing against a mustard yellow background. The text above her reads, "At first they'll hate you then they'll be your biggest fan." The frame is black with a white mat.

A vibrant smear of yellow-orange paint, with visible brush strokes and textured edges, reminiscent of Mr Controversial's bold style. The paint appears thick and opaque, showcasing varying hues and depths of color throughout the smear. Perfect for adding a dramatic touch to any promotional video.

TAKING INSPIRATION FROM THE ARTWORK

The video drew inspiration from the artwork and used similar colour and design themes to stay consistent with the aesthetic of Mr Controversial.

Paintings

A man with a beard, known as Mr Controversial, wears a light blue hoodie featuring a graphic of a stone bust with red markings. He stands with his hand on his chin, while behind him blurred shelves and equipment can be seen. Large white text in the background reads “TALKING HEADS”, hinting at an upcoming promotional video.

TALKING HEAD VIDEOS

Interview lead content is a great way to add a personal touch to your brand. Explore our talking head video services.

Talking head videos

A curved film strip displays several frames featuring Mr. Controversial, a man with a beard wearing a brown jacket and white shirt. The frames are illuminated with a warm, glowing light, suggesting this might be part of a promotional video. The backdrop appears to be an indoor setting.

An abstract splash of vibrant yellow paint spreads irregularly on a transparent background, creating dynamic and chaotic shapes with varying textures. Perfect for a promotional video, the thick and textured paint captures an explosive energy reminiscent of Mr Controversial’s bold style.

USING TRADITIONAL Techniques

Shooting footage on film stock mirrored the artists rebellion against the ‘digital first’ culture and supported the vintage ‘pulp-fiction’ art style, which has become his signature style.

VIDEO EDITING SERVICES

techniques

A man wearing red boxing gloves is captured in motion, throwing a punch with determination. The background is slightly blurred, highlighting his intense focus. The word "FOOTAGE" is prominently displayed behind him in bold white letters—perfect for a Mr Controversial promotional video.

A textured, irregularly-shaped smear of bright yellow paint against a transparent background. The paint, thick and unevenly applied, exhibits visible brush strokes and edges extending outward in various directions—ideal for a bold Mr Controversial promotional video.

B-ROLL & CUT AWAY

Mr Controversial is an amatuer boxer and he references the same grit and determination you need in the boxing world, you need in the art work. We brought this passion to the video by filming some beautiful b-roll footage of him at work in the gym.

CREATIVE VIDEO PRODUCTION

FINAL VIDEO

The final video was a massive success. He grew his instagram following by 30% and sold out tickets at his exhibition.