The concept for this ad campaign was to showcase the car as a central part of family life, highlighting its versatility and practicality. A live-action video advertisement that positions the car as the fifth member of the family.
worked closely with Suzuki to ensure that the video ad accurately reflected the brand’s values and messaging. The video ad campaign features heartwarming scenes of families enjoying time together, with the car playing a key role in their adventures.
It was crucial to cast the right actors for the video advert, to ensure that the relatable and endearing concept of the car being the fifth member of the family was effectively communicated and resonated well with the target audience.
Dragonfly put significant effort into casting actors who looked like they could be a real family. This involved holding extensive auditions and screen tests to ensure that the chemistry and dynamics between the actors felt authentic and natural.
The video ad campaign was shot on location in Sussex and centered around the tagline “way of life,” which is part of Suzuki’s brand messaging.
The abundance of excellent footage from the filming made it challenging for the editors to select the best scenes for the final video.
FINAL VIDEO
The collaboration between Suzuki and the Dragonfly was a success. The resulting video advertisement was both relatable and compelling, effectively communicating the brand’s messaging and resonating well with the target audience.
The collaboration between Suzuki and the Dragonfly was a success. The resulting video advertisement was both relatable and compelling, effectively communicating the brand’s messaging and resonating well with the target audience.
FINAL VIDEO
Dragonfly were outcome-focused and worked closely with Suzuki to create a concept that aligned with the brand and target audience, resulting in effective and engaging video advertising content.
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“The commercial perfectly captured the essence of our brand and was right in line with what we needed.””
