Suzuki

Case Study

Some insight into the production of this promotional video for Suzuki

The Work

The interaction between the family members provides a fair amount of comic relief throughout the commercial – alongside water fights, grumpy teenagers and a couple of classic mishaps.

Dragonfly's work with Suzuki

The Dragonfly team were delighted to be approached by Suzuki, who were looking for video content to promote their new model. Suzuki are a manufacturer of practical, reliable vehicles – often targeted towards families.
The Suzuki brand slogan is “Way of Life!” – this idea was at the heart of their video campaign, and it was important that we translated this wholesome, family orientated message onto the screen. We ere keen to visually demonstrated the car’s real-life involvement in the family and day-to-day activities.

186

Percent increase in overall business

847

Products sold during the ad campaign

239

Raving reviews written since the launch