Some insight into the production of this promotional video for Suzuki
Suzuki
Case Study
The Work
The interaction between the family members provides a fair amount of comic relief throughout the commercial – alongside water fights, grumpy teenagers and a couple of classic mishaps.
Dragonfly's work with Suzuki
The Dragonfly team were delighted to be approached by Suzuki, who were looking for video content to promote their new model. Suzuki are a manufacturer of practical, reliable vehicles – often targeted towards families.
The Suzuki brand slogan is “Way of Life!” – this idea was at the heart of their video campaign, and it was important that we translated this wholesome, family orientated message onto the screen. We ere keen to visually demonstrated the car’s real-life involvement in the family and day-to-day activities.
186
Percent increase in overall business
847
Products sold during the ad campaign
239
Raving reviews written since the launch