BRITISH TRANSPORT POLICE

VIDEO OBJECTIVE:

Tackling alcohol related violence on the railway

The British Transport Police approached Dragonfly to come up with a campaign to combat alcohol related antisocial behaviour on the transport network.

OUR WORKRE

VIDEO CREATED WITH REAL PURPOSE IN MINDBTP

Our objective was to
change behaviour –

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We knew that we couldn’t just shine a light on the issue, we needed to create something with real impact. We’re well known for creating video with real purpose, so we loved the challenge.

The concept we developed was called The Aftermath. We jump into the story part way through. We see a man in a train station toilet talking to himself in the mirror after something dramatic has happened.

The tagline we came up with was:
‘Having a drink can cost more than you think.’

 

READ MORE ABOUT COMMERCIAL PRODUCTION AT DRAGONFLY >

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British Transport Police 3

Concept
Development

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Location Scouting

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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

STILL AFTER SOME MORE INSIGHT?

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WATCH OUR

CEO & Founder

Charlie Southall

Dragonfly Founder and Director Charlie discusses the team’s creative involvement with British Transport Police’s video campaign.

Watch the video to find out more.

Dragonfly Founder and Director Charlie discusses the team’s creative involvement with British Transport Police’s video campaign.

Watch the video to find out more.

The Final Video

CHECK OUT THE FINAL CUT BELOW

CLIENT TESTIMONIAL

“Dragonfly developed a very clever campaign video for us on a limited budget. They managed the project so well and we would highly recommend their team to others.”

– Jo Hall – BRITISH TRANSPORT POLICE

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Our Clients

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