VIDEO OBJECTIVE:
Tackling alcohol related violence on the railway
–
The British Transport Police approached Dragonfly to come up with a campaign to combat alcohol related antisocial behaviour on the transport network.
OUR WORKRE
VIDEO CREATED WITH REAL PURPOSE IN MINDBTP
Our objective was to
change behaviour –
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We knew that we couldn’t just shine a light on the issue, we needed to create something with real impact. We’re well known for creating video with real purpose, so we loved the challenge.
The concept we developed was called The Aftermath. We jump into the story part way through. We see a man in a train station toilet talking to himself in the mirror after something dramatic has happened.
The tagline we came up with was:
‘Having a drink can cost more than you think.’
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Concept
Development
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Location Scouting
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STILL AFTER SOME MORE INSIGHT?
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WATCH OUR
CEO & Founder
Charlie Southall
Dragonfly Founder and Director Charlie discusses the team’s creative involvement with British Transport Police’s video campaign.
Watch the video to find out more.
Dragonfly Founder and Director Charlie discusses the team’s creative involvement with British Transport Police’s video campaign.
Watch the video to find out more.
The Final Video
CHECK OUT THE FINAL CUT BELOW
CLIENT TESTIMONIAL
“Dragonfly developed a very clever campaign video for us on a limited budget. They managed the project so well and we would highly recommend their team to others.”
– Jo Hall – BRITISH TRANSPORT POLICE
Our Clients
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