BRITISH TRANSPORT POLICE VIDEO OBJECTIVE
The British Transport Police approached Dragonfly to come up with a campaign to combat alcohol related antisocial behaviour on the transport network.Our objective was to change behaviour.
THE VIDEO CAMPAIGN
THE SCRIPT
Our concept was called ‘The Aftermath’. We jump into the story part way through. We see a man in a train station toilet talking to himself in the mirror after something dramatic has happened.
We wanted to play with the emotion of regret. Our character can be seen coming to terms with something of their own making. Things are about to get serious.
BOOKING TALENT CASTING the right actor
Casting talent for this video campaign needed extra care. Our concept relied on dialogue and a good performance. Our actor was required to act alone, in front of a mirror and display a range of emotions including fear, anger and regret.
FILMING LOCATION
Choosing the right location for the shoot was important. We wanted the environment to mirror the mood of this video, so we selected a location which gave us full control.
FINAL VIDEO
The finished video was exactly what our team had hoped for. The video had cinematic quality, an atmosphere and tension. You can watch the finished video using the play below.
The finished video was exactly what our team had hoped for. The video had cinematic quality, an atmosphere and tension.
FINAL VIDEO
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Response
Dragonfly developed a very clever campaign video for us on a limited budget. They managed the project so well and we would highly recommend their team to others.”
