RESIDENT EVIL VIDEO OBJECTIVE
Dragonfly were enlisted by M&C Saatchi to work this high-profile video project. A video campaign to support the release of a new Resident Evil computer game.
THE FIRST VR GAME from Resident Evil
M&C Saatchi approached Dragonfly, asking for our help to produce a creative campaign to promote Resident Evil’s immersive experience. Resident 7: The Experience would invite visitors to take part in an immersive journey in London’s Brick Lane.
THE EXPERIENCE: RESIDENT EVIL
Our video brought the escape room experience to life, driving a significant increase in bookings and customer engagement. A true success!
THE EXPERIENCE: RESIDENT EVIL
THE SCRIPT
A powerful script is the foundation of any successful video campaign. Our team crafted a creative concept and compelling narrative which was designed to command attention.
We pride ourselves in our ability to create atmosphere and suspense in our scripts, as we demonstrated in our collaboration with M&C Saatchi. Our process is always collaborative, ensuring that the final product meets our client’s expectations and hits the mark with the audience.”
DEVELOPING THE VISUAL Narrative
We worked closely with the client to understand their vision and to develop a storyline that was both engaging and effective.
Our team’s involvement is shaping the right narrative led to a highly successful promotional video campaign.
ART DEPARTMENT:
SET DESIGN
SET DESIGN
Our team’s dedication to finding the perfect location paid off. We scouted various locations before ultimately selecting the one that perfectly fit the concept and brought the video to life.
The final outcome was a visually stunning and impactful promotional video.
SOURCING PROPS
In this production, props were a key element in bringing the story to life. Carefully selecting the perfect props played a crucial role in creating the desired aesthetic and atmosphere for the project.
MAKE-UP AND PROSTHETICS
MAKE-UP AND PROSTHETICS
Our team’s expertise in theatrical makeup transformed the actors into convincing zombies, leading to a cinematic production.
Our team of expert sound designers masterfully crafted custom foley, sound effects and music for our client’s video campaign, immersing the audience and enhancing the overall quality of the project. Our expertise in sound design delivered exceptional soundscapes that elevated the client’s video to new heights.
CREATING THE RIGHT ATMOSPHERE Sound DesignPlay Video
FINAL VIDEO
This video campaign exceeded all expectations, reaching a truly impressive 5 million views worldwide!
The campaign was an incredible success, the trailer hitting over 5 million views worldwide.
Charlie’s visionary approach to the video campaign was the driving force behind its success. With his unique perspective and unyielding passion, Charlie is a true asset to any project and a true leader in the industry.”
CAMPAIGN SUCCESS
Play VideoOur world-class video campaign shattered expectations, achieving a staggering 5 million views worldwide.
Our client saw an unbelievable ROI, thanks to the campaign’s massive success and audience engagement.
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CLIENT
Response
Dragonfly were fantastic to work with. We had a very short turn around and the team delivered on everything promised, and more. Thank you for a well executed job and an amazing video!”
