M&C SAATCHI: RESIDENT EVIL

VIDEO OBJECTIVE:

A video campaign to support the release of a new Resident Evil computer game.

FACT: Dragonfly were enlisted by M&C Saatchi to work this high-profile video project.

OUR WORKRE

VIDEO CREATED WITH REAL PURPOSE IN MINDRE

5 million trailer views

LOREM IPSUM

THE BRIEF

M&C Saatchi approached Dragonfly, asking for our help to produce a creative campaign to promote Resident Evil’s immersive experience. Resident 7: The Experience would invite visitors to take part in an immersive journey in London’s Brick Lane.

It was important for the video to capture the atmosphere of the event – working as a teaser trailer for fans of the video game.​

READ MORE ABOUT DRAGONFLY’S PROMOTIONAL VIDEOS >

RESIDENT EVIL

Resident Evil 3
Resident Evil 4

The
Script

A great script is at the heart of any successful video campaign. Our in-house team worked to develop a robust creative concept before developing an atmospheric, suspenseful script for the trailer.

Scripting is always a collaborative process, so we worked with M&C Saatchi and Resident Evil to ensure that our work was hitting the mark at each stage.

RECEPTION-

The Success of the
Campaign

The campaign was an incredible success, the trailer hitting over 5 million views worldwide. The public responded enthusiastically on social media – here are some of our favourite comments:

WATCH A VIDEO ABOUT THE SUCCESS OF THIS CAMPAIGN

RESIDENT EVIL

Resident Evil 5

Wow!

This was incredibly well done. Looked like a legitimate scary film. 😀

Resident Evil 6

That trailer for a live experience

looked better than every resident evil movie………just saying.

Resident Evil 7

An accurate representation from game to video concept.

No hollywood bullshit. I know this isn’t really a movie but still… Goddamn!

Resident Evil 8

That looks better than all the movies combined!!

maybe they should hire the team that produced this trailer to make the new films…

WATCH OUR

CEO & Founder

Charlie Southall

Listen to Dragonfly founder and director, Charlie Southall, share some insight into the production of this award winning campaign.

Listen to Dragonfly founder and director, Charlie Southall, share some insight into the production of this award winning campaign.

OUR WORKRE

VIDEO CREATED WITH REAL PURPOSE IN MINDRE

Storyboarding

VIDEO CAMPAIGN

PROMOTIONAL VIDEO CAMPAIGN

The Dragonfly production team wanted to achieve a cinematic look, so the project was carefully storyboarded, scene-by-scene and detailed drawings produced.

WATCH THE ANIMATIC

+

BRINGING CONCEPTS AND IDEAS TO LIFE

FROM storyboard

From beautiful storyboard sketches – to glossy, cinematic HD footage.

TO screen.

Resident Evil 9 Resident Evil 10

The Final Video

CHECK OUT THE FINAL CUT BELOW

Resident Evil 11

“Dragonfly were fantastic to work with. We had a very short turn around and the team delivered on everything promised, and more. Thank you for a well executed job and an amazing video!”

M&C Saatchi
LAUREN HUNT-MORGAN
ASSOCIATE DIRECTOR