AAT Promotional Video
Case Study

An animated explainer video, produced for the Association of Taxation Technicians (ATT)

The Work

This project is a great example of Dragonfly’s high quality Animated Explainer Videos. Our creative team spent time with the team at ATT to identify their key objectives, developing a strong video concept before working on a catchy script, beautiful character designs and a comprehensive storyboard.

Dragonfly's work with AAT

Dragonfly were commissioned by the Association of Taxation Technicians (AAT) to produce an animated explainer video that outlined the timeline and training process of one of their trainee accountants. The video was to be targeted predominantly at young people, who were leaving full-time education and looking for rewarding career options.

We took inspiration from the concept of ‘moving forward’, creating the character ‘Sam’, who stays in the centre of the screen throughout the animation – building the environment around him with various illustrated assets. Throughout the animation, the world appears to be moving around Sam as his career with ATT continues to progress. Our creatives were keen to highlight the idea of getting on in life – moving from point A to point B – using the motion design of this video as a visual representation of the concept.

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