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Illustration of a doctor wearing a white coat and stethoscope standing next to an MRI machine. Behind them, the letters "BMA" are prominently displayed along with a circular logo on a blue background, reminiscent of an animated video example often used in BMA video case studies.

ANIMATION VIDEO CASE STUDY

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BMA Vector Animated Video logo. The logo features a blue circle with a white abstract design inside, resembling interlocking shapes. Next to the circle are the letters "BMA" in blue, followed by the text "Vector Animated Video" in smaller blue font below, showcasing an animated video example for BMA video case study presentations.
VIDEO OBJECTIVE

The objective of the animated video created for the British Medical Association was to encourage medical professionals to join their organisation.

INTRODUCTION
AN ANIMATED VIDEO FOR THE MEDICAL sector

The video used accurate artwork to portray medical environments, devices, and uniforms, ensuring it resonated with its medical professional audience.

Illustration of a healthcare professional in a white coat, holding a tablet and interacting with digital icons representing medical data. A laptop, prescription bottle, and medical icons are arranged around the scene, symbolizing modern, technology-integrated healthcare in this animated video example.
DEVELOPING THE SCRIPT

The script was vital in delivering the video’s message to medical professionals effectively, encouraging them to consider joining the BMA.

A clipboard holds a sheet of paper with typed text. The text reads: "VOICE OVER NARRATION: When numbers are based on facts, they speak volumes. With the BMA, there's strength in our numbers. In the last 10 years, we have recovered over £14 million owed to our members—a testament highlighted in our BMA video case study.
THE SCRIPT
An illustration shows the UK map in the center connected to five diverse avatars around it. Each avatar is encased in a colored circle, representing different regions or communities across the UK. The background features a blue wavy pattern symbolizing water or connectivity, reminiscent of an animated video example for a BMA video case study.
VECTOR STYLE ANIMATION

The animation used bespoke vector graphics to create an accurate and sophisticated visual style, ensuring it didn’t appear cartoony or childish to its medical professional audience.

MOTION DESIGN

The animation was designed with fluid transitions and clever motion graphics, to ensure it flowed well, creating a visually striking and stylish final product.

Character Design
Illustration of a diverse group of healthcare professionals, including doctors and nurses, standing together. They are wearing various medical uniforms, such as white coats and scrubs, with some holding medical tools and clipboards. This scene could serve as an animated video example for a BMA video case study. The background is light blue.
An illustration depicting a network of diverse professionals connected by lines. The central nodes feature scenes of business interactions, medical personnel, and office environments. Surrounding nodes show individual people. Vividly colorful dots scatter around the network, resembling an animated video example.
JOB DONE!

Dragonfly’s innovative approach and focus on accuracy resulted in a highly effective animated video that achieved its objective of inspiring medical professionals to join the British Medical Association.

ANIMATION FOR A GROWN-UP Audience

Bespoke vector graphics were crucial in creating a sophisticated animated video for the British Medical Association that didn’t appear childish or cartoonish to their audience.

Illustration of three payday loans: one for £16,000 to a person in a suit with a tie, one for £70,000 to a person in scrubs with a stethoscope, and one for £21,000 to another person also in scrubs with a stethoscope. This animated video example showcases the scenarios effectively.

FINAL VIDEO

Dragonfly’s innovative approach helped the British Medical Association inspire medical professionals to become members of the organisation.

Dragonfly’s innovative approach helped the British Medical Association inspire medical professionals to become members of the organisation.

FINAL VIDEO

CLIENT
Response

We were really impressed by the final animation! It exceeded our expectations and successfully resonated with our target audience.

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Dragonfly, a video production company in London.