VIDEO OBJECTIVE
The objective of the animated video created for the British Medical Association was to encourage medical professionals to join their organisation.
INTRODUCTION
AN ANIMATED VIDEO FOR THE MEDICAL sector
The video used accurate artwork to portray medical environments, devices, and uniforms, ensuring it resonated with its medical professional audience.
DEVELOPING THE SCRIPT
The script was vital in delivering the video’s message to medical professionals effectively, encouraging them to consider joining the BMA.
THE SCRIPT
VECTOR STYLE ANIMATION
The animation used bespoke vector graphics to create an accurate and sophisticated visual style, ensuring it didn’t appear cartoony or childish to its medical professional audience.
MOTION DESIGN
The animation was designed with fluid transitions and clever motion graphics, to ensure it flowed well, creating a visually striking and stylish final product.
Character Design
JOB DONE!
Dragonfly’s innovative approach and focus on accuracy resulted in a highly effective animated video that achieved its objective of inspiring medical professionals to join the British Medical Association.
ANIMATION FOR A GROWN-UP Audience
Bespoke vector graphics were crucial in creating a sophisticated animated video for the British Medical Association that didn’t appear childish or cartoonish to their audience.
FINAL VIDEO
Dragonfly’s innovative approach helped the British Medical Association inspire medical professionals to become members of the organisation.
Dragonfly’s innovative approach helped the British Medical Association inspire medical professionals to become members of the organisation.
FINAL VIDEO
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CLIENT
Response
We were really impressed by the final animation! It exceeded our expectations and successfully resonated with our target audience.”
