The objective was to introduce a new way of dating in the Metaverse. Our creatives focused in on how effective a matchmaker this new platform is and showcased the likelihood of a successful relationship in the real world.
Exciting developments with virtual reality tech, inspired our client to develop a platform to enable dating in the Metaverse.
The commercial was designed to appeal to those who may have given up on dating apps. Our concept focused around a heart-warming story, a successful relationship which was founded in the Metaverse.
The visual narrative for the commercial was first crafted on paper and mapped out by our talented storyboard artist. Sketching out proposed scenes enabled our team to get things looking right, before heading out on location.
A cinematic quality was critical to the success of this commercial campaign.
Filmed on location in South Africa, the production team were able to utilise a number of beauty-spots, which provided the perfect backdrop for a love story.
CREATING THE RIGHT ATMOSPHERE Sound DesignPlay Video
Music was written for this commercial. The track was composed specifically for our commercial, to ensure the music pulled heartstrings in the right direction.
Designed to appeal to a female audience, who often talk about traditional dating apps failing to deliver and being dangerous. We knew a ‘success story’ would appeal. This is VR matchmaking working out well.
FINAL VIDEO
Developing a commercial for a world first is was a real privilege and the resulting video advertisement really hit the mark. Take a look at the finished video by using the player below.
Developing a commercial for a world first is was a real privilege. Take a look at the finished video.
FINAL VIDEO
“
Dragonfly knocked this one out of the park! The commercial they created hit all the right notes and conjured up a perfect emotional response. ”
