KINGS COLLEGE VIDEO OBJECTIVE

The NHS celebrated 70 years of service in 2020. Kings College hospital, which was founded in 1909, wanted to mark the occasion with a video presentation, celebrating the successful care given at the hospital through the decades.

PROMOTIONAL VIDEO SERVICE

INTRODUCTION

A black clipboard holds a paper with typed text that reads: "Voiceover narration: For nearly 200 years, Kings College Hospital London has been at the forefront of medicine and patient care. We were there at the very beginning of the journey to guide and train the first doctors and nurses. This NHS promotional video highlights our legacy in treating patients...

DEVELOPING THE SCRIPT

The script was carefully written to highlight the nearly 200-year legacy of Kings College Hospital. It punctuated the hospital’s evolution over time and served as an essential element in effective storytelling.

CORPORATE VIDEO PRODUCTION

THE SCRIPT

A medical professional wearing scrubs and a stethoscope is focused on a digital tablet. The background features two other healthcare workers in a clinical setting. The text "MEDICAL SECTOR" is prominently displayed in large white letters, evoking the dedication seen in an NHS promotional video.

MEDICAL SECTOR VIDEO

Dragonfly was honored to be selected by the National Health Service to create a video celebrating 70 years of service. The video production company was proud to deliver a high-quality product that highlighted the achievements of the NHS and Kings College Hospital.

MEDICAL VIDEO SERVICES

A white medical hospital bed with wheels and blue bedding is featured in the NHS promotional video. The bed has adjustable side rails and a headboard, which are raised, with a blue pillow placed on the mattress. Its design allows for height and position adjustments.

SETTING THE SCENE: SET DESIGN

The production team faced challenges in acquiring accurate medical equipment and hospital props from various eras. Attention to detail in prop design was essential to ensure authenticity, with pressure on art department to achieve the right look.

CREATIVE VIDEO PRODUCTION

SET DESIGN

A nurse is examining a young female patient's face while she sits on a hospital bed. Two adults stand behind them, observing the interaction. The word "CASTING" is in large white letters at the top of the image, hinting at an NHS promotional video in progress.

SETTING THE RIGHT TONE:

Dragonfly developed the concept for the video campaign, blending key moments from history with post-production morphing techniques and clever editing to celebrate Kings College Hospital’s legacy.

CREATING A CONVINCING FAMILY

Auditions were held to source appropriate acting talent for the video, with the client involved in the decision-making process. This ensured authenticity and effective storytelling.

PRODUCTION PROCESS

A collage of three black and white photos: From left to right, a young girl smiling with long hair down, a woman with medium-length hair resting her chin on her hand and smiling, and a man with short hair and a beard smiling broadly. Perfect for an NHS promotional video celebrating community health.

casting ROLES

A person is walking to the right against a plain white background. They are wearing a light blue and white dress with short sleeves, a blue belt, and black shoes. They also have a white headscarf on. Their hands are in the pockets of the dress, resembling an NHS promotional video theme.

SOURCING CORRECT Uniforms

The production team faced challenges in acquiring accurate nurses’ uniforms and medical equipment from various eras, and costume design was required to ensure the right look. Attention to detail in set design and props ensured authenticity in the video.

BEHIND THE SCENES

The video was shot in a studio, allowing the production team to build various sets that showcased different eras. This approach provided more control over the filming environment and allowed for better creative flexibility.

behind the scenes

A person dressed in historical clothing, including a white bonnet and apron, stands next to an old-fashioned oil lamp and soap bars on a metal table. The text "THROUGH TIME" is displayed prominently at the top of the image, reminiscent of an NHS promotional video celebrating healthcare history.

COSTUME DESIGN: THE NHS

Original costume design was required to ensure accurate depictions of nurses and medical staff throughout the decades, contributing to the video’s authenticity.

VIDEO ADVERTISING

FINAL VIDEO

Experience our video production showcasing the legacy of Kings College Hospital in celebrating 70 years of the National Health Service.

FINAL VIDEO

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CLIENT

Response

We were thrilled with the high-quality production that Dragonfly delivered. The finished product surpassed our expectations.”

THESE BRANDS HAVE TRUSTED OUR

KINGS COLLEGE VIDEO OBJECTIVE

corporate video production