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KINGS COLLEGE VIDEO                  OBJECTIVE

The NHS celebrated 70 years of service in 2020. Kings College hospital, which was founded in 1909, wanted to mark the occasion with a video presentation, celebrating the successful care given at the hospital through the decades.

NHS Promotional video
INTRODUCTION
Clipboard holding the script for the NHS promotional video produced by Dragonfly video productions
DEVELOPING THE SCRIPT

The script was carefully written to highlight the nearly 200-year legacy of Kings College Hospital. It punctuated the hospital’s evolution over time and served as an essential element in effective storytelling.

THE SCRIPT
Medical Sector - research and planning for the NHS promotional video created by Dragonfly
MEDICAL SECTOR VIDEO

Dragonfly was honored to be selected by the National Health Service to create a video celebrating 70 years of service. The video production company was proud to deliver a high-quality product that highlighted the achievements of the NHS and Kings College Hospital.

The hospital bed used in the NHS promotional video
SETTING THE SCENE: SET DESIGN

The production team faced challenges in acquiring accurate medical equipment and hospital props from various eras. Attention to detail in prop design was essential to ensure authenticity, with pressure on art department to achieve the right look.

SET DESIGN
Casting - A group of actors wearing nurses uniform examining a young actress
SETTING THE RIGHT TONE:

Dragonfly developed the concept for the video campaign, blending key moments from history with post-production morphing techniques and clever editing to celebrate Kings College Hospital’s legacy.

CREATING A CONVINCING FAMILY

Auditions were held to source appropriate acting talent for the video, with the client involved in the decision-making process. This ensured authenticity and effective storytelling.

Casting for the NHS promotional video
casting ROLES
An actor dressed as a nurse as part of the NHS promo video
SOURCING CORRECT UniformsPlay Video

The production team faced challenges in acquiring accurate nurses’ uniforms and medical equipment from various eras, and costume design was required to ensure the right look. Attention to detail in set design and props ensured authenticity in the video.

Play Video

Behind the scenes polaroid images from the promotional video produced by Dragonfly Video Production
BEHIND THE SCENES

The video was shot in a studio, allowing the production team to build various sets that showcased different eras. This approach provided more control over the filming environment and allowed for better creative flexibility.

behind the scenes
Showing NHS nurses throughout history
COSTUME DESIGN: THE NHS

Original costume design was required to ensure accurate depictions of nurses and medical staff throughout the decades, contributing to the video’s authenticity.

FINAL VIDEO

Experience our video production showcasing the legacy of Kings College Hospital in celebrating 70 years of the National Health Service.

Experience our video production showcasing the legacy of Kings College Hospital in celebrating 70 years of the National Health Service.

FINAL VIDEO

CLIENT
Response

We were thrilled with the high-quality production that Dragonfly delivered. The finished product surpassed our expectations.

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Dragonfly, a video production company in London.