FRAUD VIDEO OBJECTIVE
A stunning example of motionography for our client’s fraud detection software. The animated video had the objective of describing the benefits of the software to potential users.
INTRODUCTION
DEVELOPING THE SCRIPT
The video was a beautiful balance of factual information and creative visuals. Stripped back visuals helped focus on the key messaging and creative animation techniques illustrated the benefits of the software.
THE SCRIPT
SLEEK, MODERN ANIMATION: MOTION DESIGN
The motion design style utilized for the fraud detection software video was minimalist, effectively communicating complex features with creative visuals, resulting in a visually stunning and informative video.
BOLD SHAPES & COLOURS
The use of colour in the video was strategically chosen to convey specific emotions and enhance the overall message, increasing the video’s effectiveness.
CREATING ATMOSPHERE: sound designPlay Video
The sound design was crucial in setting the tone and enhancing the viewer’s experience with the video, making it highly engaging.
EFFECTIVE COMMUNICATION ENGAGING CONTENT
The minimalist motion design style ensured that the video could be easily understood by anyone, regardless of their technical expertise. Visually stunning motionography communicated complex ideas in a simple and engaging way.
FINAL VIDEO
The video was highly effective in communicating the benefits of the software to potential users. The video received a significant number of views across social media platforms, resulting in increased interest in the software.
The video was highly effective in communicating the benefits of the software to potential users. The video received a significant number of views across social media platforms, resulting in increased interest in the software.
FINAL VIDEO
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CLIENT
Response
The animated video our business received was outstanding. The minimalist motion design and clever use of colour successfully communicated complex ideas. Highly recommended!”
