Dragonfly were invited by the SeaLife Centre to produce an animated video commercial, to promote their aquariums.
SEALIFE CENTRE VIDEO OBJECTIVE
A national video campaign for SeaLife Centre targeted towards children and families. It was key to the client that the video had an uplifting, vibrant feel – enticing viewers in and encouraging visit their website to find out more.
Sealife Centre
A huge part of SeaLife’s target demographic are children. Where there was a more generous budget – this was a national campaign after all – so was a prime opportunity to employ a more detailed, hand-drawn illustrative style.
DEVELOPING THE SCRIPT
The script was a very important consideration with this video project, as narration was to be performed by a child.
In order to better connect with our target audience, a child voice artist was used, this communicated well with other children and families.
Our animations rarely get to work with such a wonderful brief; illustrating clownfish, seahorses, jellyfish and seagulls. The team used traditional techniques and a colour palette to emulate illustration in children’s books.
DESIGNING THE CHARACTERS
Animated characters were a necessary asset, in order to appeal to our intended audience. Character design was carefully considered to be relatable and to bring about a correct emotional response.
A bold visual style was adopted, which emulated the familiar look and feel of children storybook illustration. This was proven to connect well with the target audience of children and their parents.
MAPPING OUT THE VIDEO: STORYBOARD
Sketching the animation out using a storyboard was essential, as it enabled our creatives to carefully plan the animated video, before the design progressed.
FROM STORYBOARD TO SCREEN
Storyboard artwork was carefully crafted, to ensure all parties were happy with the visual design of the video. Slide the tool below to see the animation come to life.
Storyboard artwork was carefully crafted, to ensure all parties were happy with the visual design of the video. Slide the tool below to see the animation come to life.
STORYBOARD
A HUMAN TOUCH HAND DRAWN
All of the animation was hand drawn and visuals were illustrated in a traditional way. Adopting this style gave the video an organic feel and a sense of quality.
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OUR WORLD CLASS Talent
OUR WORLD CLASS Talent
An interview with one of the Dragonfly Animators. Watch the interview and see them at work.
FINAL VIDEO
Your’ve taken a look behind the scenes, now watch the finished hand-drawn animated video in the window below!
Your’ve taken a look behind the scenes, now watch the finished animated video!
FINAL VIDEO
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Response
Dragonfly’s animators created a wonderful underwater world for the SeaLife Centre. The attention to detail and beautiful illustration style really exceeded our expectations.”
REBECCA SPECHA
