Dragonfly were invited by the SeaLife Centre to produce an animated video commercial, to promote their aquariums.
A huge part of SeaLife’s target demographic are children. Where there was a more generous budget – this was a national campaign after all – so was a prime opportunity to employ a more detailed, hand-drawn illustrative style.
Our animations rarely get to work with such a wonderful brief; illustrating clownfish, seahorses, jellyfish and seagulls. The team used traditional techniques and a colour palette to emulate illustration in children’s books.
A bold visual style was adopted, which emulated the familiar look and feel of children storybook illustration. This was proven to connect well with the target audience of children and their parents.
Sketching the animation out using a storyboard was essential, as it enabled our creatives to carefully plan the animated video, before the design progressed.