SEALIFE CENTRE
VIDEO OBJECTIVE:
A national video campaign for SeaLife Centre targetted towards children and families.
Dragonfly were lucky enough to be commissioned by the SeaLife Centre to produce a video to promote their aquariums.
OUR WORKSL
VIDEO CREATED WITH REAL PURPOSE IN MINDSL
Breathing life into
the aquarium
CREATIVELY COURAGEOUS
GOOSEBUMPS MEMORABLE
Dragonfly were lucky enough to be commissioned by the SeaLife Centre to produce a video to promote their aquariums. It was key to the client that the video had an uplifting, vibrant feel – enticing viewers in and encouraging visit their website to find out more.
A huge part of SeaLife’s target demographic are children. Where there was a more generous budget – this was a national campaign after all – this was a prime opportunity to employ a more detailed, hand-drawn illustrative style.
SPELLBINDING ANIMATION
Developing
The Script
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WATCH ONE OF OUR
animators
in action!
Take a look behind the scenes. Here’s an inside look into the production of this hand-drawn animated video, sharing some of our animator’s key thoughts and insights into the production process.
Take a look behind the scenes. Here’s an inside look into the production of this hand-drawn animated video, sharing some of our animator’s key thoughts and insights into the production process.
THE WORK –
An attention
to detail
The team at SeaLife are experts in marine life. That meant that just any old fish drawings wouldn’t do – the client insisted that our animator’s illustrations were anatomically correct. We spent hours researching, sketching and running designs past the client – all to ensure that the final result would meet the client’s exacting expectations.
But it wasn’t just about the drawings – even once the final, full colour assets had been approved, our animator still had a task on their hands. They meticulously studied the movements of different species of fish, to ensure that their motion design realistically matched up to the real deal.
LOREM IPSUM
Attention to
detail
LOREM IPSUM
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SED UT PERSPICATIS
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FROM storyboard
TO screen
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The Final Video
CHECK OUT THE FINAL CUT BELOW
CLIENT TESTIMONIAL
CLIENT TESTIMONIAL
Dragonfly’s animators created a wonderful underwater world for the SeaLife Centre. The attention to detail and beautiful illustration style really exceeded our expectations.
REBECCA SPECHA
WATCH THE VIDEO
