SEALIFE CENTRE

VIDEO OBJECTIVE:

A national video campaign for SeaLife Centre targetted towards children and families.

Dragonfly were lucky enough to be commissioned by the SeaLife Centre to produce a video to promote their aquariums.

OUR WORKSL

VIDEO CREATED WITH REAL PURPOSE IN MINDSL

Breathing life into
the aquarium

CREATIVELY COURAGEOUS

GOOSEBUMPS MEMORABLE

Dragonfly were lucky enough to be commissioned by the SeaLife Centre to produce a video to promote their aquariums. It was key to the client that the video had an uplifting, vibrant feel – enticing viewers in and encouraging visit their website to find out more.

A huge part of SeaLife’s target demographic are children. Where there was a more generous budget – this was a national campaign after all – this was a prime opportunity to employ a more detailed, hand-drawn illustrative style.

READ MORE ABOUT OUR HAND DRAWN ANIMATION SERVICES >

SPELLBINDING ANIMATION

Developing
The Script

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WATCH ONE OF OUR

animators

in action!

Take a look behind the scenes. Here’s an inside look into the production of this hand-drawn animated video, sharing some of our animator’s key thoughts and insights into the production process.

Take a look behind the scenes. Here’s an inside look into the production of this hand-drawn animated video, sharing some of our animator’s key thoughts and insights into the production process.

THE WORK –

An attention
to detail

The team at SeaLife are experts in marine life. That meant that just any old fish drawings wouldn’t do – the client insisted that our animator’s illustrations were anatomically correct. We spent hours researching, sketching and running designs past the client – all to ensure that the final result would meet the client’s exacting expectations.

But it wasn’t just about the drawings – even once the final, full colour assets had been approved, our animator still had a task on their hands. They meticulously studied the movements of different species of fish, to ensure that their motion design realistically matched up to the real deal.​

LOREM IPSUM

Attention to

detail

LOREM IPSUM

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SED UT PERSPICATIS

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Sea Life Centre 4

FROM storyboard

TO screen

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Sea Life Centre 5 Sea Life Centre 6

The Final Video

CHECK OUT THE FINAL CUT BELOW

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CLIENT TESTIMONIAL

CLIENT TESTIMONIAL

Dragonfly’s animators created a wonderful underwater world for the SeaLife Centre. The attention to detail and beautiful illustration style really exceeded our expectations.

Sea Life Centre 8

REBECCA SPECHA

WATCH THE VIDEO