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NHM Logo with animated character looking at a ladybug in a glass jar
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ANIMATED VIDEO CASE STUDY

Incests crawling on the Natural History Museum Logo
Natural History Museum Logo with insect
VIDEO OBJECTIVE

This animated video was created for The National History Museum, with the objective of communicating with a child audience. The objective of the video campaign was to position creepy crawlies as interesting, not intimidating

Introduction
Entomology graphic with a handheld magnifier glass and insects crawling around the page
THE STUDY OF INSECTS

Our team choose a style of animation selected to appeal to children. The look and feel is similar to children book illustration.

DEVELOPING THE SCRIPT

Our team consulted with experts at the Natural History Museum, to ensure the script was factually correct. This had to function as an ‘explainer video’, so needed an education value to it.

A clipboard with a white sheet of paper displays text about entomologists. The text describes what an entomologist is and lists various aspects of their work, including studying insect behavior, habitats, pests, diseases, and discovering new insects—akin to a Natural History Museum case study.
THE SCRIPT
Character Design by Dragonfly Video Production Services
A group of hand-drawn characters created by Dragonfly's animators for The Natural History Muesum
A black beetle from the Natural History Museum in both sketched and animated form
Hand-Drawn Insects

This animation required genuine artistic talent and a great deal of time was invested into creating the artwork. Our animators created hand illustrated insects, which all needed to be anatomically correct.

Storyboard development for the Natural History Museum promotional video produced by Dragonfly
MAPPING OUT THE VIDEO: STORYBOARD

Storyboard artwork was very important with this project. Our team consulted throughout design, to ensure our client was happy with the plan for their animated video.

FINAL VIDEO

The finished video carries just the right balance between entertainment and education. You can watch the finished video below.

The finished video carries just the right balance between entertainment and education.

FINAL VIDEO

CLIENT
Response

Dragonfly created an outstanding animated video for us, all beautifully hand illustrated and with real artistic merit. Totally exceeded expectation on all levels.

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Dragonfly, a video production company in London.