Animation Case Study
The brief from Midlands Psychology was to create a compelling and engaging short film that would effectively convey positive messages about the transformation in service provision that was being achieved. This video secured funding of £5.5 Million!
As well as providing an insightful resource, both for healthcare professionals and service users, the film went on to play a key role in helping the organisation secure a number of contracts within the private and public sector. It also had significant PR and marketing value and helped them win three national awards.
This was an example of a video output with multiple uses and it continues to receive attention and praise for its artistic merit. The completed film was shown in a local cinema and drew a large audience from across the country, including MPs and attendees from the Department of Health.
The animation was instrumental to them being awarded a new contract for autism services for over £5.5m in 2015! The commissioners offered some very positive feedback about the animation, saying it was a very good communicator and very much helped them understand the positive work which had been carried out by Midlands Psychology.