We knew that this video needed to strike an emotional chord – but it was important to both us and the client that it wasn’t sad. Instead, the goal was to produce something uplifting and motivational, showing the enormous benefits that come from becoming a foster carer, and inspiring people to get involved.
We took a mixed-method approach to this video – recording live action footage before overlaying painterly, hand-drawn animation over the top. We wanted the style of animation to reflect the theme of childhood, so we used hand-drawn characters and objects in a sketchy child-like style add to the idea of vulnerability and growth.
Our wide-ranging experience creating video for the public sector also means that we’re well-versed in the various organisational processes and standards expected when a video project or campaign is outsourced. From project scoping to final cut, we work closely with our clients at every stage, ensuring our creative efforts are 100% aligned the organisation’s strategic goal, and that the key messages reach the audience in precisely the way intended.