British Transport Police - Case Study

British Transport Police - Case Study

The British Transport Police approached Dragonfly to come up with a campaign to combat alcohol related antisocial behaviour on the transport network.

Our objective was to change behaviour, so we knew that we couldn’t just shine a light on the issue, we needed to create something with real impact. We’re well known for creating video with real purpose, so we loved the challenge.
 
The concept we developed was called The Aftermath. We jump into the story part way through. We see a man in a train station toilet talking to himself in the mirror after something dramatic has happened.
 
The tagline we came up with was: ‘Having a drink can cost more than you think.’

The final video

The video was clear, memorable, to the point, and it worked. The British Transport Police were absolutely thrilled and there was a reduction in alcohol related antisocial behaviour on the transport network.