War Child

We were thrilled when War Child commissioned Dragonfly to produce a video to thank players of the People’s Postcode Lottery (PPL) for their support over the last 5 years, highlighting the impact that their support has had on the growth of the charity.

At the beginning of every project here at Dragonfly, we engage in a ‘discovery stage’ with our clients. This is where we focus in on establishing the client’s objectives, gathering a more in-depth understanding of the core communicative objectives of the video.
 
During this phase, War Child identified three key issues that they wanted to address in their animation: a lack of understanding between restricted/unrestricted funding and their importance, a lack of understanding and transparency in how donations are spent, and the lack of trust in the charity sector in general.
War Child had high expectations for this video – they wanted it to help them become sector-leading in their transparency about the uses of unrestricted funding – an area of the sector that was under intense scrutiny.
 
With such high stakes, we knew this video really needed to hit the mark.
 
Charity videos often take a little extra care and attention in order to achieve the best results – we ensure that we go through the necessary steps every time we start a new project. We knew we needed to fully understand the subject matter in order to succinctly and clearly communicate the message, whilst also keeping the content engaging and visually effective.
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Style frames

The initial step of our design process
 
​A style frame is a single, full-colour frame that accurately reflects the final aesthetic of the video. We work with some of the most talented designers in the industry and have a nearly limitless ability to create the look you need.
 
Our designers produced this style frame based on a number of creative discussions with the clients at War Child – using the colours from their brand guidelines paired with a rustic feeling paper texture effect for the background – we ensured that the overall feeling of the design aligned itself with the War Child brand and message.

Storyboards

We produce detailed hand-drawn storyboards for our animation projects – so that the client can make suggestions and comments on the narrative flow and look of their video.
 
 
Here’s a section of the storyboard we produced for War Child:
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The video was a success and the client were thrilled with the end result. We think this project is a great representation of what we can do; blending beautiful, artistic visuals with complex themes and information to create captivating video content.