Video advertisements

Adding a bit of ‘je ne sais quoi’ to your videos

  • Dragonfly service
Video advertisements

Adding a bit of ‘je ne sais quoi’ to your videos

Video advertisements

Video advertisements

Commercial grade video adverts for sensible prices

Promotional videos are our bread and butter and at Dragonfly we’ve been making them work for years. Taking on board your ideas, we’ll research the market and look for innovative ways to create a striking promo that will dilate your audience’s pupils and pull at their senses.

We love nothing more than creating spectacular videos that make bold statements. It’s all about standing out from the market, and there’s no better way of doing that than by creating a distinctive promotional video. If you’re looking for a dull production like you see plastered all over TV and the internet, you won’t find it here

We’re a full-service video agency, an end-to-end solution.

We have some of the finest, most experienced and creative people in the industry on our side, and they can be on your side too. We offer a heady mix of talent from all areas of media production, from working on BBC documentaries, Channel 4 productions, Hollywood films to global advertising campaigns.

Your creative and production team are united by a dedicated project manager. You’ll have one point of contact and one person making sure everything runs on time and finishes perfectly. 

It all starts with creative concepts. Once we have got this right for you the rest is a bit like following a recipe.   Every successful ad starts with a great idea. So we take our time to nail it.

And then we take care of all the other details to create you an ad that is edgy, dramatic, appealing and absolutely unique. Through a spectacular explosion of original ideas and an avalanche of creativity, we’ll make damn sure your ad gets both noticed and remembered.

Bursts of excitement and emotive involvement

People buy into a brand not by being told about them – but by being shown them in action.

Looking for an animated video service?

Find out more by clicking below

 

 

How will we work with you as your ad producers:
To break the process down a little here are the stages involved and a rough idea of timings.

Meet your Fixer

You will have one point of contact throughout to ensure nothing falls between the cracks and there’s someone to crack the whip to keep everything running nice and smooth.

We start by gaining an understanding of your company or product, your goals, your audience and, of course, your names. We’ll discuss the range of online channels and offline platforms available to you and help you allocate your budget for maximum impact.

It’s our creativity that adds even more value

We’ll deliberate, cogitate and digest until we have a few killer executions to present to you. At this stage they’ll be top line but may include a few rough storyboards or scripts. 

You let us know your preferred route and we tinker with the engine until you are happy for us to get motoring.

We get approval

With a worked-up script and storyboard – if your ad is destined for TV – we start the process of clearing your ad with those in power. All UK TV advertising has to abide by a set of rules before going on air, so we like to gain this early in the day rather than face getting shot down at high noon. 

With the thumbs up the logistics of the filming are planned and prepared. 

We spring into action

At pre-production we make sure every aspect is clearly understood and agreed upon. Filming. Filming will either be on location or in a studio, depending on what’s best. 

After high fives all round we create a rough edit to finalise shot selection. This is fine-tuned so that timings are spot on and graphics, effects and sound are added.

If required, we get the regulator Clearcast’s stamp of final approval and…

Your ad is ready to get to work…

And we can help you maximise its exposure.

 

Video advertisements 1

How cost effective is producing a video ad?

In many ways, you simply can’t afford to not be using video advertising.

The explosion of online videos, the ubiquitous use of smartphones and the opportunity to gain shares on social media has radically lowered the media costs of reaching your audience

Using online video sharing platforms and social media you can publish video content reaching millions without any media cost at all.

It’s not just media spend that has dropped. The cost of production has also fallen dramatically, and production companies like Dragonfly are passing on these savings directly to you. Digital video production workflows are far more efficient and and this means huge savings without any loss of quality.

It’s not at all unusual for video ads with a budget of £30,000 to gain 50 million views on YouTube.

That’s a cost of £0.0006 per viewer – try and achieve that through any other medium!

And here’s some other stats that will blow your mind:

  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text
  • Over half of online video content is viewed on mobile
  • One-third of online activity is spent watching video
  • YouTube has over a billion users, almost one-third of all internet users
  • 45% of people watch more than an hour of Facebook or YouTube videos a week
  • 87% of online marketers use video content
  • 51% of marketing professionals name video as the type of content with the best ROI
  • Marketers who use video grow revenue 49% faster than non-video users

Put simply, a well executed commercial has the power to inform and influence your target audience in just a few seconds, whether online, on the small screen or on the big screen.

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``When you work with Dragonfly, you get a creative ally, helping you rise above the rest.``

Eddie King – Creative Director