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Video Production

What’s the Video Production Process?

By 5th March 2024March 7th, 2024No Comments
A pair of glasses rests on a storyboard sheet next to a pencil. In the background, there is a camera with a microphone attached, and an open laptop displaying video editing software. The scene depicts the animation production process in a workspace for video creation.

In today’s digital world, video production has become a powerful tool for visual storytelling. Whether you want to showcase your company’s values or highlight your innovative products and services, a well-crafted video can leave a lasting impression on your audience. That’s why we’ve written a blog where we dive deep into two different but equally impactful video production methods – Talking Heads and Animation. We’ll take you through the meticulous stages involved in each process, and show you how each method brings its own unique strengths to the table. So, join us as we unravel the art and science behind creating compelling corporate videos.

Video Production Process Examples

Talking Heads Video Production Process

Stage 1: Discovery Phase

The journey of creating an impactful talking heads video begins with a thorough Discovery Phase. This initial stage involves engaging in comprehensive discovery calls, reviewing relevant materials, and collaborating closely with your team. The primary goal is to gain a deep understanding of your company, its values, and specific objectives for the corporate video.

During this phase, our team works diligently to align our creative approach with your vision, setting the stage for a strategy that effectively communicates your message to the target audience. This collaborative effort ensures that the video not only resonates with your audience but also achieves the desired results.

Stage 2: Strategic Consultancy & Pre-Production 

With a solid foundation established in the Discovery Phase, the Strategic Consultancy & Pre-Production stage focuses on defining key messages and objectives. Our experienced producers work closely with you to identify the target audience, preferences, and desired outcomes. This phase lays the groundwork for the development of the video, ensuring it aligns with your audience and achieves the desired impact.

Additionally, this stage involves signing off on crucial elements such as the music score, foley, and storyboard for the video. The collaborative process allows for revisions, ensuring that every aspect is tailored to perfection before moving to the next stage.

Stage 3: Filming and Footage Acquisition 

Once the strategic framework is in place, we proceed to the Filming and Footage Acquisition stage. A team of skilled videographers is allocated to capture footage at your chosen location(s). Utilizing innovative equipment like the Eyedirect for natural delivery and Diva Lighting for a polished finish, we ensure a seamless and efficient filming process.

To enhance the impact of the corporate video, we offer add-ons like Drone and Aerial Filming, Professional still images, and different language versions. Furthermore, recognizing the long-term value of the captured footage, we develop a comprehensive archive, allowing you to repurpose content for future endeavors.

Stage 4: Post Production & Editing

The final stage of the Talking Heads Video Process involves Post Production & Editing. Our skilled editors meticulously review and select the best footage to create a captivating corporate video. Careful editing weaves together visuals, interviews, and supporting elements to craft a compelling narrative that reflects your company’s values and engages your target audience.

Accessibility integration is a key consideration during this stage. Alongside overlaid permanent open captions, we provide subtitles through a separate SRT file and recommend integrating a BSL interpreter for online purposes, ensuring a wider reach and inclusivity.

Animation Video Production Process

Our Approach

The Animation Production Process shares similarities with the Talking Heads Process, emphasizing the importance of Discovery, Strategic Consultancy, Filming, Developing a Footage Archive, and Post Production & Editing. However, the unique characteristics of animation production bring additional layers to the process.

1. Discovery Phase

In the Animation Production Process, the Discovery Phase is crucial for gaining a deep understanding of your company’s values and specific objectives. This involves comprehensive discovery calls, reviewing materials, and collaborating closely to align the creative approach with your vision. The strategy developed during this phase ensures effective communication of your message through the animation medium.

2. Strategic Consultancy & Pre-Production

This stage mirrors the Talking Heads Process, focusing on defining key messages and objectives. However, in animation, it extends to developing key elements related to pre-production, including interview questions, shot lists, scripts, and storyboards. These elements are vital in crafting a visually engaging and narratively compelling animated video.

3. Filming and Footage Acquisition

While the term “filming” might not apply in the traditional sense to animation, this stage involves the creation of visual assets. A team of skilled animators will work to capture a wide range of footage that showcases your company, people, facilities, and services through the lens of animation.

4. Developing a Footage Archive

Similar to the Talking Heads Process, the Animation Process recognizes the long-term value of the created assets. A comprehensive footage archive is developed, serving as a valuable resource for future content development. This ensures a consistent and engaging visual presence across various platforms and marketing channels.

5. Post Production & Editing

In the final stage of Animation Production, our skilled editors weave together visual elements to create a captivating corporate video. Collaboration with you throughout the editing process ensures the final product aligns with your vision. The animation medium allows for creative storytelling, bringing your company’s values and services to life in a unique and visually compelling manner.

6. Add-Ons

To enhance the impact of the animated corporate video, we offer several add-ons, including Drone and Aerial Filming, creating social media cut-downs in varying durations, professional still images, voice-overs for narration, subtitles for accessibility, and different language versions.

7. Collaboration and Feedback

Throughout both processes, collaboration and feedback are prioritized. Regular updates, seeking feedback at key milestones, and incorporating necessary revisions ensure the final video meets your expectations. Your active involvement is crucial in creating a video that truly represents your company and achieves the desired outcomes.

Have you ever thought about creating a video for your business? It’s an exciting journey that involves a mix of creativity, planning, and technical know-how. I’ve been exploring the Talking Heads and Animation video production processes, and I have to say, they’re pretty amazing.

The Talking Heads process is all about human connection and authentic communication. It’s a collaborative effort to ensure that every frame of the video aligns with your vision and resonates with your target audience. On the other hand, the Animation process is a world of endless possibilities. It allows you to create visuals that transcend reality and convey complex messages in an engaging and visually stunning way.

At the heart of both processes is the commitment to collaboration, adaptability, and client satisfaction. It’s not just about delivering a polished product, but about telling a compelling story that leaves a lasting impression. If you’re looking for a way to showcase your company and take it to new heights in the eyes of your audience, a video can be a great tool. Whether you choose Talking Heads or Animation, the key is to create a video that reflects your company’s values and resonates with your audience.

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Dragonfly, a video production company in London.