Done right, talking heads videos can be a highly effective method of communication; with the potential to be insightful, inspiring, emotional and compelling.
However, done wrong, talking heads interviews can become dreary and dull - and a guaranteed way to lose your audience’s interest!
`Dragonfly produced a very special video for us which has effectively showcased our talented team. The video helped explain our service offering, by presenting the very people at the heart of what we do”
Studies have demonstrated that showing genuine human reactions on screen can boost perceived trust in your brand. Commissioning a talking heads video is a great way to put a face to your company’s name, establishing a feeling of trust whilst remaining interesting and compelling.
Here at Dragonfly, we’re committed to making sure that your video is done right.
There’s nothing worse than dull, awkward corporate video. We’ve all seen ‘experts’ and ‘Heads of something-or-other’ spouting a load of dry waffle on camera.
We don’t have time for it – which means your target audience certainly doesn’t either.
To ensure sincerity and intimacy, we make use of a specialist piece of kit called an ‘eye direct’. This helps to obscure the camera, replacing the lens with a reflection of the interviewers face. Working with this equipment enables us to capture natural human conversations with contributors, who are also looking right into the lens of the camera. This is often referred to as a ‘direct address’, which is a sure-fire way to guarantee engaging video content.
This series of talking heads which were filmed by the Dragonfly team with sixth form schoolgirls. The techniques employed by our team achieved a relaxed, honest and human interview content. Despite the subjects being teenagers, we were able to avoid any self-conscious awkwardness.
For us, it’s all about the pre-production planning to ensure smooth, effortless video. We don’t just waltz in with a camera on the day, press record and hope for the best (although – you’d be surprised how many others do…)
We put painstaking consideration into everything from interviewee preparation and scripting (if necessary), to environment, tone, wardrobe and lighting.
Tried & tested, proven effective!
Our varied team includes ex-professional journalists, who are experts in selecting which sound-bites from the interview footage should make the final cut. For us, it’s all about making your content as attention-grabbing and engaging as possible.
Most importantly, we keep your brand identity at the forefront of our minds throughout production, ensuring that your core messages are carried through to the final video.
Why bore your audience when you can create something spectacular? By choosing to work with Dragonfly, you’re choosing engaging, emotive and effective video – and most importantly, results.
Remember that video with the manager guy talking for a few minutes at the camera with a few shots of his product at the end? Nope, us neither.
Talking head video production has fallen out of favour with some companies who have turned to other types of video to carry their message. We still believe that a talking heads video can be extremely effective, if it’s done well. Firstly, the shot has to be well composed and subject lit nicely – production value is important even for something this simple. Secondly, the interviewer or the production company must be skilled at settling the contributor into delivering the content required for the video.
