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Explainer Video Production

Explainer Video Services

Browse some different explainer videos below

3D Character Animation

Grab your audience by the eye-balls with a 3d animated video that Pixar would be proud of.


Infographic Large Stat

Animated Infographic

Explain your service efficiently, clearly and with style. Show the inner workings of your product.



Character Animation

Our character animators breathe life in characters, creating the illusion of thought, emotion and personality.


Vector Animation Large02 Stat

Vector Animation

Vector animation often allows cleaner, smoother animation with bold colours and striking visuals.



Whiteboard Animation

Whiteboard animation is a great communicator and is the most affordable style of animated video.


3d Animation

3D Animation

High quality and for its state-of-the-art feel that can make your brand be noticed in an instant.



Hand Drawn Animation

Hand drawn animation gives a video powerful emotional content. It’s nostalgia, homeliness and Lo-fi vibe.


animation production

Motion Design

Seriously enhance the effectiveness of your production with moving graphics that won't be forgotten.


Simple and Effective Explainer Videos

Show your latest project, or tell your story, in a clear and concise way

So you’ve got a product or service, and now you want to sell it, but how do you do that with a video?

  • Animated explainer videos are now the most exciting and effective way to showcase your business and tell your story.
  • Did you know that 85% of people* are more likely to buy your product or use your services if it has been showcased in an explainer video?

In case you haven’t heard, explainer videos have fast become one of the most crucial modern marketing tools for any business attempting to effectively showcase what they do and who they are. Whilst animation used to be the preserve of children’s media, it is now being used in exciting and revolutionary new ways as a part of the next generation of infographics. Animated explainer videos can show case data and information in an easily digestible and engaging format and can simply illustrate large amounts of content. These effective videos explain to your audience how to use your product or service in a fun visual manner, and as videos have been proven to be more efficient at delivering information and more memorable than the written word, it would take centre stage on your website.

Animated explainers in action

Here’s some explained videos we made earlier!


Natural History Museum

The National History Museum hosted National Insect Week each year and in 2014, Dragonfly were asked to produce two animated videos to screen at the event. We decided on a hand drawn approach and a traditional 'text book' style for these animations, something which suited the educational objective.

Northampton Council

Produced as part of the government’s ‘Building Schools for the Future’ initiative, Dragonfly was commissioned to create a first-of-its- kind DVD to help primary school children make choices about their transition to secondary school.


This video was produced for AAT to welcome new members. Our client had a lot to say with this video, so scriptwriting and pre-production planning played a big part in ensuring this video ticked all of the boxes.


An informative video which has real entertainment value. Our client wanted to avoid the usual local government video style and produce something which was really engaging. Our brief was to boil down the subject into a punchy script and develop a creative and effective visual style.


Dragonfly jumped at the chance to create this animation for Sea Life Centre. The team adopted a hand drawn style and enjoyed every moment animating fish, seahorses and sea turtles. The finished animated video is the result of 100s of hours work, which has real artistic merit.

Dragonfly Animation

This animation is something we produced for ourselves. Take a look, it explains all of the reasons why you should be working with Dragonfly!


Created for Morrisons Utility Services, this 3D animated training video involved rendering characters as good-looking as any Pixar movie. The Dragonfly animators demonstrated their ability to produce very high end animated content of the highest standard.


Dragonfly animated the Type 26 frigate for BAE Systems to assist them in a bid to build new warships for the Australian government. The 3D animated ship produced by the Dragonfly team was central to a multi-billion dollar bid to supply Australia’s navy.


This animation was produced by the Dragonfly team to grab attention. Our animators have previously worked with Pixar and our objective was to create an animated promo for our company which was as good looking as any cinema grade 3D animated feature.

Imperial College

We were asked by Imperial College to produced a series of animated and live action videos, to promote their facilities and courses to potential students. The videos follow a distinct brand style and have been rolled out across a variety of platforms including social media.


This video was created for Fish4Jobs. They asked us to produce an animated video which highlighted the fact that the best employees are not searching through job adverts and that employers need clever ways to attract the right talent.

Midlands Psychology

This video is an example of Dragonfly's best work. The brief from our client was to create a compelling and engaging short film that would effectively convey positive messages about an autism service for children and the transformation in service provision that was being achieved by the service.

Still need persuading?

Here’s a few more reasons why you need an explainer video on your website.

Without the need for gimmicks or bells and whistles these videos can give you an increase in conversions, greater user engagement and further customer satisfaction. In helping you connect with prospective customers, they can be as useful for start ups as for corporations, and can help to solidify your brand’s reputation as both engaging and accessible. Google rank businesses based on how long people spend on your website and an explainer video is an invaluable tool for keeping people viewing, which in turn keeps you high up the search engine rankings.

Animation is a fun, memorable way of bringing infographics to life and can help to make your product or service appear as interesting and exciting. Visualized information can really help to break down potentially complex material and can increase customer awareness of relevant statistics that they might otherwise ignore. Static infographics have become stale in recent times, but an animated explainer video is sure to make you stand out from the crowd. A well produced explainer video with engaging visuals and a killer script is by far the most effective way to market your business in today’s Internet age. Easily digestible, fun and unique videos are the future, and Dragonfly is here to help you with yours!

Why choose Dragonfly to produce your animation?

How do you make an explainer video?

Here at Dragonfly we provide a bespoke and yet fully comprehensive service.

With an explainer video the most important part is the script. It needs to be concise, simple, straightforward, informative and interesting. It needs to get across all the information your audience needs, in a way that keeps them both entertained and intrigued.

Luckily for you, Dragonfly’s in house script writers specialise in exactly this process – and they’re very good at what they do.

The first step is to collect all the information. We get you to explain to us just what you want to get across, what you hope to achieve with the video and how you want to go about it. We’ll finely tune each line of dialogue to perfectly support your message and provide the audience with all relevant information in a succinct manner.

We’ll then carefully select the right voice artist for the job from our pool of talented vocalists. You can either choose how you want to project to sound or get some expert advice from us about the tone we think you’re message should take.

It’s then up to the production crew to produce striking animations or live action videos to accompany your explainer. Our post-production crew will make sure everything looks pretty and there you have it, our explanation of how we make explainer videos.

Simple, right? Get in touch and let’s get something made!

Our Clients
These brands have chosen Dragonfly
  • Cath Kidtson Logo
  • Dominoes
  • British Red Cross
  • Playstation
  • Save The Children
  • Honda
  • Mind
  • Peroni Logo
  • Amazon
  • Johnson&johnson
  • Microsoft Logo
  • Oxfam
  • Telefonica
  • Sealife Logo
  • Pepsi
  • Suzuki
  • Google
  • University Of Cambridge
  • Loreal
  • Puma Logo
  • Cabinet Office Logo
  • English Heritage
  • Aviva Logo
  • Virgin