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So you’ve got a product or service, and now you want to sell it, but how do you do that with a video?
In case you haven’t heard, explainer videos have fast become one of the most crucial modern marketing tools for any business attempting to effectively showcase what they do and who they are. Whilst animation used to be the preserve of children’s media, it is now being used in exciting and revolutionary new ways as a part of the next generation of infographics. Animated explainer videos can show case data and information in an easily digestible and engaging format and can simply illustrate large amounts of content. These effective videos explain to your audience how to use your product or service in a fun visual manner, and as videos have been proven to be more efficient at delivering information and more memorable than the written word, it would take centre stage on your website.
Dragonfly specialise in crafting simple explainer videos that communicate information clearly and concisely. Explainer videos are at the forefront of modern marketing; you’ll see an increase in conversions, more engaged customers, and an overall boost in business. The fact that 85% of people* are more likely to buy your product if they see it an explainer video, together with the way in which visualised information is easier to retain, demonstrate how these videos can improve your business. It’s simple science.
A straight forward explainer video from Dragonfly is undoubtedly the most powerful marketing resource you can have at your disposal. You’ll see greater user engagement, an increase in customers and further client satisfaction. That’s a fact.
This above animated videos are illustrative of how wonderfully animation lends itself to explainer videos, and how simply complex information can be made digestible in just a few short minutes.
Here is a video we produced for Imperial Business School. It effectively illustrates how explainer videos break down potentially complicated information into an easily digestible and fun format.
We made this video for Imperial Business School. It effectively showcases how explainer videos relay potentially complicated information in a simple, engaging way.
Without the need for gimmicks or bells and whistles these videos can give you an increase in conversions, greater user engagement and further customer satisfaction. In helping you connect with prospective customers, they can be as useful for start ups as for corporations, and can help to solidify your brand’s reputation as both engaging and accessible. Google rank businesses based on how long people spend on your website and an explainer video is an invaluable tool for keeping people viewing, which in turn keeps you high up the search engine rankings.
Animation is a fun, memorable way of bringing infographics to life and can help to make your product or service appear as interesting and exciting. Visualized information can really help to break down potentially complex material and can increase customer awareness of relevant statistics that they might otherwise ignore. Static infographics have become stale in recent times, but an animated explainer video is sure to make you stand out from the crowd. A well produced explainer video with engaging visuals and a killer script is by far the most effective way to market your business in today’s Internet age. Easily digestible, fun and unique videos are the future, and Dragonfly is here to help you with yours!
Explainer videos are a surefire way of getting your message across simply and effectively and can be as useful for start-ups as for corporations. Animated explainers especially are a fun, visual and exciting means of breaking down potentially complex information and can solidify your brand whilst increasing customer awareness.
Beyond the proven accessibility of visualised information, having an explainer video on your website can also increase your search engine rankings. Google’s algorithm ranks businesses based on how long people spend on your website and having your own engaging video content online will certainly keep people viewing.
As a promotional tool, explainer videos provide clarity and simplicity yet at the same time make you stand out from the crowd. These unique videos are the future, and Dragonfly is here to help you with yours!
With an explainer video the most important part is the script. It needs to be concise, simple, straightforward, informative and interesting. It needs to get across all the information your audience needs, in a way that keeps them both entertained and intrigued.
Luckily for you, Dragonfly’s in house script writers specialise in exactly this process – and they’re very good at what they do.
The first step is to collect all the information. We get you to explain to us just what you want to get across, what you hope to achieve with the video and how you want to go about it. We’ll finely tune each line of dialogue to perfectly support your message and provide the audience with all relevant information in a succinct manner.
We’ll then carefully select the right voice artist for the job from our pool of talented vocalists. You can either choose how you want to project to sound or get some expert advice from us about the tone we think you’re message should take.
It’s then up to the production crew to produce striking animations or live action videos to accompany your explainer. Our post-production crew will make sure everything looks pretty and there you have it, our explanation of how we make explainer videos.
Simple, right? Get in touch and let’s get something made!
The script needs to get across all your information in a way that keeps the audience entertained and engaged. Luckily for you, our in house script writers are very good. After the script is signed off we’ll get the right voice artist for the job – Then it’s on to the production crew, who will produce the visual content. Our post-production team will make sure everything looks pretty and there you have it. Simple, right? Get in touch, and find out just how easy it is to make a video with Dragonfly.
We’ll write a compelling script, get the right voice artist for the job – then our production crew will produce the visual content. Our post-production team will make sure everything looks pretty and there you have it. A simple explainer video from Dragonfly.