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Information Resource – Animation Styles

Animation Styles

So, you’ve decided you want an animated video. 

But now what? It can be hard to make sense of all the options available … what even is vector animation? And how’s it different to motion design? It can be a nightmare to navigate if you’re new to all of this. So, we’re here to give you the rundown on what all these words actually mean.

First of all, it’s important to keep in mind that every style has its pros and cons. While a few are fun and creative, others are inspirational and more serious. The most important thing is to understand your target audience.

Isn't all animation the same?

Of course not! There are so many different types of animation – and they’re all good for different purposes. 

Imagine a hospital. It’s full of doctors, but they don’t all do the same thing. There are podiatrists, who specialise in feet – neurologists, who are all about brains – dermatologists, who think about skin a lot … you get the picture. 

So, even though you could call them all doctors, you wouldn’t necessarily want some guy who spends all day looking at feet to start poking about in your brain, would you?

The same goes for animation styles. Yes, motion graphics is animation, but it’s not going to do a great job of telling your documentary-worthy rags-to-riches tale. 

To help you out, we’ve taken the time to break each of these down for you. This will give you a great insight into what each style is – and what it can and can’t do. 

Browse our animation styles


3D Animation

High quality and for its state-of-the-art feel that can make your brand be noticed in an instant.

3D Character Animation

Grab your audience by the eye-balls with a 3d animated video that Pixar would be proud of.

Kinetic Typography

A highly effective way of taking your key messages and giving them a bit of animated impact.

Animated Infographic

Explain your service efficiently, clearly and with style. Show the inner workings of your product.

Whiteboard Animation

Whiteboard animation is a great communicator and is the most affordable style of animated video.

Hand Drawn Animation

Hand drawn animation gives a video powerful emotional content. It’s nostalgia, homeliness and Lo-fi vibe.

Vector Animation

Vector animation often allows cleaner, smoother animation with bold colours and striking visuals.

Character Animation

Our character animators breathe life in characters, creating the illusion of thought, emotion and personality.

Minimalist Motion Design

Using only the most essential elements, shapes and colour. This is graphical animation. Clever and stylish!

Motion Design

Seriously enhance the effectiveness of your production with moving graphics that won't be forgotten.
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