So, you’ve decided you want an animated video.
But now what? It can be hard to make sense of all the options available … what even is vector animation? And how’s it different to motion design? It can be a nightmare to navigate if you’re new to all of this. So, we’re here to give you the rundown on what all these words actually mean.
First of all, it’s important to keep in mind that every style has its pros and cons. While a few are fun and creative, others are inspirational and more serious. The most important thing is to understand your target audience.
Of course not! There are so many different types of animation – and they’re all good for different purposes.
Imagine a hospital. It’s full of doctors, but they don’t all do the same thing. There are podiatrists, who specialise in feet – neurologists, who are all about brains – dermatologists, who think about skin a lot … you get the picture.
So, even though you could call them all doctors, you wouldn’t necessarily want some guy who spends all day looking at feet to start poking about in your brain, would you?
The same goes for animation styles. Yes, motion graphics is animation, but it’s not going to do a great job of telling your documentary-worthy rags-to-riches tale.
To help you out, we’ve taken the time to break each of these down for you. This will give you a great insight into what each style is – and what it can and can’t do.