In the last few years, the visual nature of infographics has been relied on by businesses and organisations as a method of making dry figures more palatable for an audience.
Whilst using a static infographic is a good start in securing audience engagement, animating your infographics takes your data communication to a whole new level.
This series of animated infographic videos is intended to give prospective students a flavour of the different programs of study on offer at Imperial College Business School.
If you have pages and pages of dry data, an animated infographic is a great way to stand out from the crowd. These videos are filled to the brim with charts, statistics, displays all of these in a way that avoids putting your viewer to sleep. Animated infographics combine dynamic imagery, fluid animation and clear, concise language to communicate facts and figures.
We all know that our collective attention spans are dwindling, the race to catch your audience’s attention is getting tougher, and the competition is quickly growing. But don’t worry, the good news is that it’s easier than ever to visually communicate information in a punchy and exciting way, guaranteed to keep your audience listening (and watching).
Animated infographics can help you explain key parts of your business or idea in a matter of seconds. Rather than pages of text and statistics, video infographics tap into your viewers audio and visual channels, meaning that your message is communicated more efficiently and thoroughly.
Animating your information can also be a great tool for providing clarity. Ordering your statistics in a video will draw your viewer’s attention to the most crucial and important details – you can even begin to tell a story with your facts and figures.
And to round it all off – viewers are more likely to share video content than just plain text; which means you won’t just be reaching your audience, but you’ll be reaching their friends and colleagues too.