Explainer videos have emerged as a powerful tool to convey complex ideas in a simple and engaging manner. Whether you’re introducing a new product, explaining a concept, or promoting a service, explainer videos have become a go-to solution. In this article, we’ll explore the top 10 explainer videos that have set the bar for creativity, clarity, and effectiveness.
Top 10 Explainer Videos Examples
Daily Mirror Fish4Jobs – Dragonfly
The video highlights the importance of using creative strategies to attract top employees in today’s job market. With our skills in animation and storytelling, we bring the concept to life in a visually appealing and memorable way.
British Medical Association – Dragonfly
The animation for the British Medical Association’s explainer video employed custom-made vector graphics. This ensured a precise and refined visual style, avoiding a cartoonish or childish look, as the target audience was medical professionals. The purpose of the video was to encourage these professionals to join the organization.
Fraud.com – Dragonfly
An impressive showcase of motion graphics was created for our client’s fraud detection software. The animated video aimed to explain the advantages of the software to potential users.
Crazy Egg – Demo Duck
Crazy Egg’s explainer video stands out for its unique approach. The video uses a whiteboard animation style, combining hand-drawn illustrations with a compelling voiceover. The simplicity of the visuals, along with a clear narrative, makes it easy for viewers to understand the benefits of Crazy Egg’s website optimization tools
TED-Ed’s explainer videos are known for their educational excellence. These animated videos take complex concepts and break them down into digestible, visually engaging segments. The combination of captivating animation and insightful narration makes TED-Ed’s explainer videos a valuable resource for learning.
Mint’s explainer video excels in simplicity and clarity, showcasing how their financial management platform can help users take control of their finances. The video uses a combination of animation and relatable scenarios to convey the platform’s ease of use and the value it brings to users.
UnRoll.Me – V3 Media
Unroll.Me’s explainer video tackles the common problem of email overload. Through a mix of animation and real-life examples, the video demonstrates how the platform can simplify and organize email subscriptions, helping users regain control of their inboxes.
Khan Academy’s explainer video promotes the idea that anyone can learn anything. POV view from toddlers learning to play and interact with the world shows that nobody is born smart. This live-action approach that is also sentimental is a brilliant creative concept that explains their services.
Ideiio – Squideo Explainer Videos
Square’s explainer video introduces viewers to the company’s innovative payment processing system. The video combines animation with real-life situations to showcase how Square’s services can benefit small businesses, providing a straightforward and compelling overview.
Zendesk – David Stanfield
Zendesk’s explainer video takes a fun and creative approach to illustrate how their customer service platform can enhance user experiences. With animated characters and scenarios, the video communicates the importance of providing excellent customer support.