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Create an Explainer Video

By 15th March 2024No Comments
Animators create an explainer video

Explainer videos serve as a versatile tool for businesses of all sizes. Before we create an explainer video, let’s learn more about them. Explainer videos offer a concise yet impactful way to communicate your message, making them ideal for:

Introducing Products or Services: Launching a new product or service? An explainer video can succinctly explain its features and benefits, captivating potential customers and driving conversions.

Educating Audiences: Complex concepts or processes can be simplified through animation, making it easier for your audience to grasp the information. Whether you’re explaining how your technology works or demonstrating a step-by-step guide, an explainer video can make the learning process enjoyable and memorable.

Now that we understand the importance of explainer videos, let’s make one!

How to Make an Explainer Video?


  1. Call or enquire to Dragonfly: Our producers will take this project off your desk and create an explainer video that grabs attention.

  2. Initial Consultation: Once you’ve contacted us, we’ll schedule an initial consultation to understand your objectives, target audience, and budget. If you’re unsure about costs, don’t worry—we’ll provide examples of different styles and price ranges to help you make an informed decision.

  3. The Proposal: Following the consultation, we’ll prepare a customided proposal outlining our approach, creative concepts, and estimated costs. Unlike DIY tools available online, our videos are meticulously crafted to reflect your brand identity and each video is utterly unique – making sure you stand out.

  4. Project Kick-off: With the proposal approved, we’ll kick-start the production process. Before diving into animation, we’ll present you with a storyboard for feedback and finalise details such as voiceover, music, and any additional elements you wish to incorporate. You’ll also receive a production schedule outlining key milestones and delivery dates.

  5. Animation Process: Here’s where the magic happens! Our skilled animators will bring your vision to life, keeping you updated on progress every step of the way. Your input is invaluable during this stage, ensuring that the final product aligns perfectly with your expectations.

  6. Final Touches: Once the animation is complete, we’ll add any extras you require, such as transcripts or captions, to enhance accessibility and engagement.

Unique ideas to include in your explainer video

While there are standard components that most explainer videos include, such as an introduction to the problem, presentation of the solution, and a call to action, injecting unique elements can elevate your video and make it stand out from the crowd. Consider incorporating the following suggestions:

  1. Interactive Elements: Incorporate interactive features like clickable hotspots or quizzes to engage viewers and encourage active participation.
  2. Animated Characters: Introduce animated characters or mascots that personify your brand and help establish an emotional connection with the audience.
  3. Customer Testimonials: Include real-life testimonials or case studies to add credibility and demonstrate the value of your product or service.
  4. Visual Metaphors: Use visual metaphors and analogies to simplify complex concepts and make them more relatable to the audience.
  5. Mini-Demos: Provide mini-demonstrations or tutorials to showcase specific features or functionalities of your product or service.

Dragonfly has created a list of the top 10 explainer videos, check it out here <

Explainer Videos and SEO

Beyond their effectiveness in engaging audiences, explainer videos also play a crucial role in enhancing search engine optimization (SEO) efforts. Your explainer video script includes crucial elements of your brand, your keywords, and your services – all the good stuff you want your company to rank for on Google. By ensuring that your script is packed with these elements and integrating your video’s metadata into your website, you can give your SEO a significant boost.

You can also rank your explainer video on Google. For instance, if your product is a business accounting app, consider this scenario: when users search on Google for “how to do my business taxes,” the “videos” section prominently displayed on the first page of search results. By crafting an excellent explainer video that effectively showcases your app and addresses common questions, you increase the likelihood of your video ranking on the coveted first page of Google.

Incorporating an animated explainer video into your marketing strategy can be a game-changer, helping you effectively communicate your message and stand out in a crowded digital landscape. By partnering with a professional animation studio like Dragonfly, you can ensure that your video is not only visually stunning but also tailored to your brand and audience. Don’t underestimate the power of storytelling through animation—it’s time to captivate your audience and drive meaningful results.

Ready to bring your ideas to life? Contact us today and let’s create something extraordinary together! In conclusion, by combining clarity, simplicity, storytelling, and unique elements, a great explainer video delivers a memorable and impactful message. Leveraging the power of explainer videos allows businesses to effectively communicate their value proposition, enhance their SEO efforts, and ultimately drive business growth in today’s competitive landscape.

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Dragonfly, a video production company in London.