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Video ProductionVideo Marketing

How To Produce The Best Promotional Video

By 12th May 2023November 29th, 2023No Comments
A videographer on a promotional video production set.

Looking for a way to capture your audience’s attention and promote your business? Look no further than the power of promotional videos! With shorter attention spans than ever before, these videos provide an exciting and effective way to showcase your products or services to potential customers. In this blog post, we’ll explore the crucial role of promotional videos, what it takes to make a great one, and some quick tips and tricks to get started. Plus, we’ll share examples of some truly exceptional promotional videos that are sure to inspire your own marketing efforts. Let’s get started!

Why you need a promotional video


First and foremost, promotional videos are an excellent way to introduce your brand and showcase what you have to offer. They allow you to highlight the benefits of your product or service, demonstrate how it works, and communicate your unique selling proposition. Promotional videos can also be used to build brand awareness and generate buzz around a new product launch or upcoming event.

Promotional videos are also highly shareable, making them an effective tool for social media marketing. Social media platforms like Facebook, Twitter, and Instagram are great places to share promotional videos with your audience. By sharing your video on these platforms, you can reach a wider audience and increase brand awareness.

Furthermore, promotional videos can be used to establish credibility and trust with potential customers. By showcasing your product or service in action, you can demonstrate its effectiveness and build confidence in your brand.

What makes a good promotional video?


A good promotional video should be engaging, informative, and visually appealing. It should capture the viewer’s attention from the beginning and hold their interest throughout. The video should clearly communicate the benefits of your product or service and why it is better than competitors’ offerings.

Another essential element of a good promotional video is a clear call-to-action. The video should encourage viewers to take a specific action, such as visiting your website or making a purchase. A call-to-action can be as simple as including a link to your website or offering a special promotion for viewers who watch the video.

The length of the video is also crucial. In general, promotional videos should be short and to the point. The ideal length is typically between 30 seconds to 2 minutes, depending on the complexity of the product or service being showcased. The video should also be optimized for mobile viewing since many people watch videos on their smartphones.

How to make a promo video?

Making a promotional video may seem daunting, but it can be broken down into a few simple steps:

Step 1: Define your goals – Before you start making your video, you need to define your goals. What do you want to achieve with this video? Do you want to increase brand awareness, generate leads, or promote a new product?

Step 2: Determine your target audience – Once you have defined your goals, you need to determine your target audience. Who are you making this video for? What are their interests, pain points, and needs? Understanding your target audience will help you create a video that resonates with them.

Step 3: Write a script – The next step is to write a script for your video. Your script should be concise, clear, and persuasive. It should highlight the benefits of your product or service and include a call-to-action.

Step 4: Plan your visuals – Once you have a script, you need to plan your visuals. This includes choosing a location, creating a storyboard, and selecting any necessary props or equipment.

Step 5: Record and edit your video – Once you have everything planned out, it’s time to record your video. Make sure you have good lighting and sound quality. Once you have recorded your video, it’s time to edit it. You can use video editing software like Adobe Premiere Pro or iMovie to edit your video.

Step 6: Add music and graphics – Finally, you can add music and graphics to your video to make it more engaging. Be sure to choose music that fits the tone and mood of your video, and use graphics sparingly to avoid overwhelming the viewer.


Tips & Tricks when making your promotional video

Here are some quick tips and tricks to help you create a successful promotional video:

Tip #1 Keep it short and sweet – As mentioned earlier, the ideal length for a promotional video is between 30 seconds to 2 minutes.

Tip #2 Focus on benefits, not features – Your video should highlight the benefits of your product or service, not just its features. Benefits are what make your product or service valuable to the customer.

Tip #3 Use storytelling – People are more likely to remember stories than facts and figures. Use storytelling to make your video more memorable and engaging.

Tip #4 Show, don’t tell – Instead of telling your viewers about your product or service, show them in action. Use visuals to demonstrate how your product or service works.

Tip #5 Include a call-to-action – Your video should include a clear call-to-action that encourages viewers to take a specific action, such as visiting your website or making a purchase.


Reach out to a video production agency


If you’re feeling overwhelmed by the idea of creating your own promotional video, or if you simply don’t have the time or resources to do it yourself, consider reaching out to a video production agency. A good video production agency can help you every step of the way, from conceptualisation to post-production. 

Video production agencies create 100s of promotional videos each year so they know the market and competition like the back of their hand. They can not only take a workload off you, they are the option to create a promotional video that will last and be relevant in years to come, and also, be optimised for SEO, they know how to directly reach your target audience and create a professional cinematic-grade video that will wow not just your audience, but your competition. On the production side, they can provide you with professional equipment, experienced crew members, and access to high-quality editing software.

Dragonfly is one example of a reputable video production agency that can help you create a successful promotional video. They offer a variety of services, including concept development, scriptwriting, production, post-production, and even distribution. By working with a video production agency like Dragonfly, you can take your promotional video to the next level and increase your chances of success.

Examples of perfect promotional videos

Here are some examples of brilliant promotional videos:

Resident Evil | Biohazard

Upon its release, this video quickly gained popularity and amassed over 5 million views, and it’s not hard to understand why. The video presents a live-action rendition of a new game, showcasing some truly frightful characters and bone-chilling sound effects. The production quality is on par with that of a feature film, effectively capturing the excitement and thrill of the game. Watching the video certainly piqued my interest and made me eager to experience the game firsthand.

Airbnb | Love is Welcome Here

The “Love is Welcome Here” video from Airbnb is a poignant and heartfelt depiction of the company’s dedication to promoting diversity and inclusivity. Through showcasing a varied group of individuals from various backgrounds, the video serves as a compelling testament to the values that underpin Airbnb’s brand.

Monday | Work Without Limits

The video is both lively and evocative, imbued with a sense of nostalgia. It starts right from the 1950s and tells the story of how the workplace has evolved. It keeps the user glued to the screen with its fast-moving visuals and catchy script.

Slack |  Slack’s “So Yeah, We Tried Slack…”

This funny and relatable video puts the company’s messaging platform on full display! It features real employees from other companies who’ve faced communication struggles, highlighting how Slack can save the day and solve those problems. The feel of the video is very organic which makes you want to try it out for yourself.

Waitroom | Say Goodbye To Unproductive Meetings

A sleek and eye-catchy animated video that effectively demonstrates the features and essence of Waitroom, a new online meeting platform. The video’s engaging 2D animations clearly explain the product and its capabilities, leaving me intrigued and eager to try it out for myself.

Did you know that two of these videos were produced by Dragonfly? You can check out there promotional video services here.

In conclusion

Promotional videos are an essential tool for businesses to showcase their products or services to potential customers. A good promotional video should be engaging, informative, and visually appealing, with a clear call-to-action. Making a promotional video can be broken down into a few simple steps, including defining your goals, determining your target audience, writing a script, planning your visuals, recording and editing your video, and adding music and graphics. Finally, by following some quick tips and tricks and drawing inspiration from some examples of brilliant promotional videos, you can create a promotional video that effectively communicates your brand’s value proposition and resonates with your target audience.

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Dragonfly, a video production company in London.