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Video Marketing

Company Culture Videos: The Best Examples Out There

By 19th December 2023January 5th, 2024No Comments
A group of five diverse people are standing indoors, smiling and raising their arms in celebration. The central figure is a man with glasses and a beard, wearing a blue shirt. The background of the company culture video shows a modern office space with bright overhead lighting.

In the dynamic world of business, the importance of company culture cannot be overstated. It’s not just about ping-pong tables and casual Fridays; it’s about the values, beliefs, and behaviors that define how a company operates. One powerful tool for showcasing and shaping a company’s work environment and culture is the company culture video. In this blog, we’ll explore the impact of these videos, analyze some of the best examples, and provide insights into creating your own compelling company culture video.

Create Videos That Drive Action

Videos have become an integral part of our online experience, and businesses are leveraging this medium to communicate their core values and culture. Company culture videos, in particular, have the potential to be more than just a glimpse into office or personal life together. They can be a call to action, a recruitment tool, and a means to connect with clients and partners.

When creating a company culture video, it’s essential to go beyond the surface and delve into the heart of what makes your company unique. Showcase the real people behind the brand, the stories that define your journey, and the shared values that drive your success. A well-crafted company culture video should not only inform but inspire action.

With Great Company Culture Comes Great Power

The power of a strong company culture should not be underestimated. A positive and inclusive corporate culture can boost employee morale, improve productivity, and foster innovation. Moreover, it serves as a magnet for top talent, attracting individuals who align with the company’s values and mission.

Company culture videos act as a window into this powerful world, providing a sneak peek for potential employees, hires and clients. They create a sense of authenticity that resonates with audiences, helping build trust and loyalty. In the digital age, where personal connections matter, a compelling company culture video can be a game-changer for your brand.

5 Examples of Some of the Best Company Culture Videos

Let’s take a closer look at five companies that have set the bar high when it comes to showcasing their company culture through videos.

1. Google:

Google’s company culture video is a masterclass in storytelling. It takes the viewer on a journey through the company’s evolution, highlighting its commitment to innovation, diversity, and employee well-being. The use of vibrant visuals, combined with employee testimonials, creates a compelling narrative that showcases Google’s unique and positive work environment.

2. HubSpot:

HubSpot’s company culture video is a perfect blend of fun and professionalism. It features employees discussing what makes the company special, interspersed with clips of office life, team-building activities, and quirky traditions. This video captures the essence of HubSpot’s vibrant and collaborative culture, making it an effective tool for attracting like-minded talent.

3. Zappos:

Known for its unconventional approach to business, Zappos doesn’t disappoint with its company culture video. The video takes viewers on a tour of the Zappos headquarters, introducing them to the company’s core values, which include “Create Fun and a Little Weirdness.” It’s a testament to Zappos’ commitment to fostering a workplace that encourages individuality and creativity.

4. Salesforce:

Salesforce’s company culture video focuses on its Ohana culture, emphasizing the concept of the workplace as a family. Through employee interviews and testimonials, the video showcases the supportive and inclusive environment at Salesforce. The use of personal stories humanizes the brand and reinforces the idea that employees are more than just colleagues – they are part of a larger family.

5. Patagonia:

Patagonia’s company culture video stands out for its environmental and socially conscious message. It showcases the company’s commitment to sustainability, featuring employees who are passionate about the environment. The video effectively communicates Patagonia’s values and attracts individuals who share the company’s dedication to making a positive impact on the planet.

What Makes for a Great Company Culture Video?

Now that we’ve explored some exemplary company culture videos, it’s crucial to understand the key elements that make these videos successful:


Authenticity is the cornerstone of a great company culture video. People want to see the real faces, hear genuine stories, and get a true sense of what it’s like to work at your company. Avoid polished, overly scripted content and instead focus on capturing the genuine spirit of your workplace.

Employee Involvement:

Employees are your best brand ambassadors. Involving them in your company culture video adds credibility and relatability. Feature their stories, experiences, and perspectives to give potential hires a glimpse into the real-life dynamics of your team.

Visual Appeal:

Aesthetics matter in the world of video content. Invest in quality production to ensure your company culture video is visually appealing. Use engaging visuals, dynamic shots, and professional editing to create a polished and captivating organizational culture video.


Every great company culture video tells a story. Whether it’s the story of your company’s founding, an employee’s journey, or the collective experiences of your every team member, storytelling humanizes your brand and makes it more relatable. Craft a narrative that resonates with your audience emotionally.

Showcase Diversity:

Diversity and inclusion are integral components of a thriving company culture. Ensure that your video reflects the most diverse group of voices and perspectives within your organization. This not only communicates a commitment to equality but also broadens the appeal of your company to a wider audience.

Benefits of Company Culture and Recruitment Videos

Investing in company culture and recruitment videos offers a range of benefits for the job seekers to your organization:

Attract Top Talent:

A well-crafted company culture video acts as a powerful recruitment tool. It attracts individuals who resonate with your company values more, creating a pool of candidates who are more likely to thrive in your workplace.

Boost Employee Morale:

Internally, company culture videos can boost employee morale. When employees see their contributions celebrated and the positive aspects of their workplace showcased, it fosters a sense of pride and belonging.

Strengthen Brand Identity:

Company culture videos contribute significantly to building and reinforcing your brand identity. They shape how your company is perceived by the public, clients, and potential hires, creating a positive and lasting impression.

Improve Employee Retention:

Employees who feel connected to their workplace are more likely to stay. Company culture videos contribute to a sense of belonging and loyalty, reducing turnover rates and improving overall employee retention.

Netflix’s Company Culture Video

One company that has excelled in showcasing its unique yet traditional company culture video is Netflix. Let’s take a closer look at what makes their company culture video stand out.

What Makes This Company Culture Video Stand Out

Netflix’s company culture video stands out for its transparency and emphasis on freedom and responsibility. The video, featuring CEO Reed Hastings and other key figures, delves into the company’s core values, including a focus on innovation, risk-taking, and individual empowerment.

The video communicates Netflix’s commitment to a culture that values employees’ abilities to make decisions without layers of approvals. It emphasizes the company’s dedication to hiring and retaining only “fully formed adults,” individuals who thrive in a culture of independence and accountability.

The use of interviews with employees from various departments adds a personal touch, giving viewers a sense of the diverse perspectives within the organization. The video also addresses the challenging aspects of Netflix’s culture, acknowledging that it may not be the right fit for everyone, but it is the ideal environment for those who thrive in a high-performance, high-reward setting.

Tell A Story...

A compelling company culture video is, at its core, a storytelling tool. It weaves together the threads of your company’s history, values, and the unique personalities that make up your team. Here are some tips for telling a captivating story in your company culture video:

Start with the Why:

Begin recruitment video by explaining why your company exists. What motivated its founders, and what purpose does it serve? Starting with the “why” sets the tone for the rest of the video and helps viewers connect with the deeper mission of your organization.

Highlight Milestones:

Take your audience on a journey through the significant milestones of your company. Whether it’s the launch of a groundbreaking product, expansion into new markets, or overcoming challenges, these milestones contribute to the narrative of your company’s growth.

Introduce the Team:

Put a spotlight on the people who make your company tick. Feature interviews with employees from your company benefits various departments, showcasing their roles, responsibilities, and what they love about working at your company. This humanizes your brand and helps potential hires envision themselves as part of your team.

Share Success Stories:

Celebrate the successes and achievements of your team members with perfect company culture video. Whether it’s a project that went exceptionally well, an innovative solution, or personal growth stories, success stories add a positive and inspiring element to your company culture video.

Emphasize Values:

Clearly articulate your company’s values and how they guide decision-making and behavior. Use real examples of how these values are lived out in the day-to-day operations of your organization. This reinforces the authenticity of your company’s culture and the principles that matter to your team.

Create Your Own Company Culture Video

Inspired by the success stories and key elements of great company culture videos, it’s time to embark on creating your own. Consider collaborating with Dragonfly to ensure high-quality visuals and storytelling. Remember, your company culture video is not just a recruitment tool; it’s a window into the heart and soul of your organization. Use it to inspire action, attract top talent, and strengthen your brand identity. As you craft your narrative, remember the power of authenticity, employee engagement and involvement, visual appeal, storytelling, and showcasing diversity. With these elements in place, your company culture video can be a compelling testament to what makes your organization truly exceptional.

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Dragonfly, a video production company in London.