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Dragonfly Blog

News, updates, rantings and ravings on all things video production related.

Favourite Apps of 2014

Favourite Apps of 2014

Snapchat, despite its logo resembling more like an iteration of a Pacman game than what it actually was a fun social app that lets you send a funny video or perhaps flirtatious photo to individuals or a group in an instant. The point of difference…

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Videos and Performance Measurement

Videos and Performance Measurement

TL;DR Before producing video content you should carefully think about the intended purpose, target audience, the goals/objectives of the video e.g. brand awareness, acquisition focused, or to drive traffic and performance measurement – define what success looks like Various tools available to help measure performance….

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John Lewis Christmas Advert 2016

John Lewis Christmas Advert 2016

John Lewis Christmas Advert 2016 https://www.youtube.com/watch?v=sr6lr_VRsEo With Halloween behind us, bonfire night done and the final instalment of 'America' screened live to our homes - what more is there left to look forward to? A bigger event than even the switching on of the Oxford St Xmas lights, the...

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3 Reasons To Have A Video On Your Home Page

3 Reasons To Have A Video On Your Home Page

  TL;DR  First impressions count and content is king. Videos should engage the audience and create a positive impression of your brand. Ensure videos convey key information in a clear and concise manner – make the customer’s life easier. Avoid waffle and superfluous information. Leverage…

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Introduction to DSLR

Introduction to DSLR

  TL;DR  DSLR is a digital SLR, which stands for Single Lens Reflex ISO digitally brightens the image, similar effect to gain on film cameras Sensors vary in size according to what model of DSLR you purchase. The Canon 5D has a bigger sensor than…

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Dragonfly’s Charlie Southall

Dragonfly’s Charlie Southall

TL;DR Dragonfly was started in 2005 by Charlie Southall when he was just 24 Dragonfly was started with help of a Prince's Trust loan Video production and animation contracts were won within the first year. Dragonfly has produced work for Virgin, the NHS, Pepsico Dragonfly...

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Looking For A Voice Over Artist To Narrate Your Corporate Film?

Looking For A Voice Over Artist To Narrate Your Corporate Film?

Need That Right Voice Artist To Give Your Corporate Film The Right Tone? Giving your film the correct voice over artist is extremely important. It needs to fill your audience and your clients with the right ideas, give them that stamp of professionalism or speak…

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Cheapest 4k Professional Cameras

Cheapest 4k Professional Cameras

TL;DR  RED Scarlet X is one of the cheapest options for a 4K camera. 4K cameras are capable of resolutions of 4096 x 3072 resulting in a total pixel count of over 12 million Other cheap 4K camera options include the Canon C500 and the…

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Tips To Make Your Showreel Stand Out

Tips To Make Your Showreel Stand Out

At Dragonfly we receive a daily deluge of speculative applications from filmmakers looking for work. More often than not, this comes in the shape of a showreel and a brief message that explains how they would like to get a job. The thing is that…

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Will the Qumarion 3D Model Revolutionise Animation?

Will the Qumarion 3D Model Revolutionise Animation?

If you’ve ever attempted creating a 3D CG model, you’ll know how incredibly hard it can be. Animating them so that they aren’t just a series of lines and boxes awkwardly jutting around like a dead body in high tide really is a next level…

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