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First impressions mean everything in business, and customers can be a fickle bunch. Your website is often the first point of contact between your company and potential clients, and if something seems poorly made or unprofessional about your site, it could turn people off immediately. Inexplicably, many companies rely on homemade promotional videos to try and entice clients to their website, a decision that often backfires. Although this is intended as a way of saving costs

It’s that time of year again! The new John Lewis commercial has landed! Arguably the most eagerly anticipated advert of the year, John Lewis’ new Christmas offering once again pulls on the nation’s heartstrings whilst raising awareness for the charity Age UK. The £1 million pound production #ManOnTheMoon stays faithful to the established John Lewis sentiment and celebrates the joy of giving- rather than receiving- at Christmas. John Lewis Christmas Commercial 2015 Music: Half a world

For businesses, hosting events is a huge part of finding success and expanding your client base. They offer an opportunity for your company to project an exciting and dynamic image, in a professional environment. Unfortunately, the buzz that a well-run event can conjure up often only extends to those who have bothered to attend on the day, and the initial excitement surrounding your company can quickly die away. One way to cement the attention that an

With everybody and their dog seemingly becoming an overnight online sensation, you could be forgiven for thinking that they know something we don’t. Although the majority of these Internet superstars find fame through a mixture of good luck and good timing, there are certain tricks that you can employ to help your video have the best chance at going viral, without having to resort to filming cats falling over. Unfortunately, the path to becoming a viral

For the inexperienced film-maker, the prospect of producing a corporate video can appear daunting. Fortunately, the basic process of creating an effective and successful corporate video can be broken down into 5 simple stages. This guide may not be entirely applicable to your project, but it does provide a rough backbone and helps clarify the process. If you are considering hiring a company to produce your corporate video for you, this guide will help shed some

From the first Mickey Mouse segment to big budget Pixar films – the world of animation has become a phenomenon of sorts in recent years, and as an art form it’s managed to diffuse its way amongst the most popular films and television programmes that are released every year. Many of the Cannes awards now go to animated features and they regularly clean up at the Oscars! Part of the success that animation has received is

Companies who decide to take filming and editing into their own hands are often very naive in terms of what they expect to be doing. Whilst their imagination runs wild with images of shouting down a megaphone and sitting in a chair with their name of it, the reality is a lot more tiresome, stressful and time consuming. This, of course, refers to post production. The truth of the matter is that the majority of work involved

First impressions mean everything in business, and customers can be a fickle bunch. Your website is often the first point of contact between your company and potential clients, and if something seems poorly made or unprofessional about your site, it could turn people off immediately. Inexplicably, many companies rely on homemade promotional videos to try and entice clients to their website, a decision that often backfires. Although this is intended as a way of saving costs

Although a large proportion of consumers today invest significant time into researching the best companies and products that are available to them, many people who are perhaps inexperienced or pressed for time will not. Unfortunately this means that when the consumer uses search engines and the list of results appears in front of them they are quite likely to click the first one or two things that pop up. This not only affects the standard of

Anybody who’s ever attempted to create their own promotional videos knows that it’s no walk in the park. There are far more elements involved in the creation of promotional videos than many people realise, and the process can appear overwhelming at first. Fortunately, promotional video production companies are at hand to provide specialist expertise and guidance for the tricky areas that ordinary video production companies just can’t help with. Creating a promotional video? We’ve broken it