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Videos and performance measurement

TL;DR Before producing video content you should carefully think about the intended purpose, target audience, the goals/objectives of the video e.g. brand awareness, acquisition focused, or to drive traffic and performance measurement – define what success looks like Various tools available to help measure performance. Many social media platforms have their own analytics dashboards such as YouTube and Vimeo. Also third-party tracking and analytics platforms can be invaluable for performance measurement e.g. Google Analytics, Brightcove Web

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John Lewis Christmas advert 2016

With Halloween behind us, bonfire night done and the final instalment of ‘America’ screened live to our homes – what more is there left to look forward to? A bigger event than even the switching on of the Oxford St Xmas lights, the annual release of the John Lewis Christmas commercial is upon us! Within 3 hours of this years realise, it has clocked up 6million views online. Social media around the globe illuminated with posts, tweets, likes and comments. This year,

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3 Reasons To Have A Video On Your Home Page

TL;DR  First impressions count and content is king. Videos should engage the audience and create a positive impression of your brand. Ensure videos convey key information in a clear and concise manner – make the customer’s life easier. Avoid waffle and superfluous information. Leverage audio and visual effects in the video. Using music to set the mood and voice-overs for narration A video should be your virtual sales rep. Make the user journey seamless. Use call

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Introduction to DSLR cameras

DSLRs have become extremely popular among video production companies particularly when producing video for web and promotional videos. Firstly, what does DSLR mean? It’s simple really, a DSLR is a digital SLR, and SLR derived from the single lens reflex cameras, giving us a Digital Single Lens Reflex camera. Single lens reflect cameras have a mirror in front of the sensor, so the light that comes in is also reflected up from the mirror to the viewfinder.  To understand

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Dragonfly’s Charlie Southall

TL;DR Dragonfly was started in 2005 by Charlie Southall when he was just 24 Dragonfly was started with help of a Prince’s Trust loan Video production and animation contracts were won within the first year. Dragonfly has produced work for Virgin, the NHS, Pepsico Dragonfly have produced some very creative projects for the charity and public sectors Entrepreneurs are proactive people. There’s a clear difference in someone who talks about an idea, and someone who goes

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Looking For A Voice Over Artist To Narrate Your Corporate Film?

Need That Right Voice Artist To Give Your Corporate Film The Right Tone? Giving your film the correct voice over artist is extremely important. It needs to fill your audience and your clients with the right ideas, give them that stamp of professionalism or speak to them in a way that is relatable or comforting. A poor voice over artist, or amateur can really detract from the quality of your production, rendering any money you spend

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Cheapest 4k professional cameras

TL;DR  RED Scarlet X is one of the cheapest options for a 4K camera. 4K cameras are capable of resolutions of 4096 x 3072 resulting in a total pixel count of over 12 million Other cheap 4K camera options include the Canon C500 and the NAB BlackMagic which retails at around £2,600 For top end video production for business and film, high-quality 4K resolution has become a new standard even if the eventual output is the standard

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Tips to make your showreel stand out

At Dragonfly we receive a daily deluge of speculative applications from filmmakers looking for work. More often than not, this comes in the shape of a showreel and a brief message that explains how they would like to get a job. The thing is that many of these applications look very similar, and it can often be hard to separate out applicants based on the small parameters we receive. This isn’t something that just applies to

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Will the qumarion 3d model revolutionise animation

If you’ve ever attempted creating a 3D CG model, you’ll know how incredibly hard it can be. Animating them so that they aren’t just a series of lines and boxes awkwardly jutting around like a dead body in high tide really is a next level altogether. Now the joint venture between two Japanese universities has produced a mannequin that looks to cut this task down to child’s play. Literally. Well, not literally, literally. They have created

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Royalty free 4k stock footage-at pond 5

We often find ourselves trawling through stock footage archives, looking for that perfect transition or establishing shot which will set our video productions above the rest. Whilst there are many archives that we have trawled through in the past, we recently encountered the world of Pond5 and can’t recommend it enough. An online portal for downloading stock footage, photos, illustrations, motion graphics templates, sound effects, 3D models, Pond5 is guaranteed to have whatever it is you’re

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5 basic rules using walkie talkies on location

Often in corporate video production, particularly on multi camera event coverage, the most effective way to communicate is via walkie talkies. It may seem obvious, but there are a few basic rules to follow to ensure that communication is efficient and clear, this includes specific phrases and structures of how you talk via a radio as well as how to act it certain situations… 1 – Identify YourselfAt the biting of the message is the ideal time

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“Cinema Forms APP” – the best app yet for production forms

The “Cinema Forms” app from Ikan is the only app you need for all you production forms. The App looks after all your preproduction, production and even post production forms such as call sheets, talent release, location release, shot lists, deal memos, legal agreements and much more. Overall there are over 90 forms on the Cinema Forms App and Ikan have said there are even more on the way. The app is targeted primarily towards iPad users as

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