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Video Production

5 Steps for A Successful Explainer Video

By 13th March 2023December 1st, 2023No Comments
Close-up of a person using a professional camera mounted on a tripod, capturing brand video production: maximizing your brand's potential. The individual's lower torso and jeans are visible. The camera has a large lens and additional accessories attached, set indoors against neutral flooring.

Explainer videos have become an essential part of marketing and branding for businesses in today’s digital age. An explainer video is a short and engaging video that explains a product, service, or idea in a clear and concise manner. It is an effective way to communicate with customers and potential clients, as it can be used to showcase the key features and benefits of a product or service in a way that is easy to understand.

At Dragonfly, our video production company in London, we understand the importance of explainer video production in today’s business world. That’s why we have put together this ultimate guide to help you understand the process of explainer video production and how it can benefit your business.

Overledger Platform | Animated Explainer Video

Produced by Dragonfly Video Production Company London

5 Steps for Great Explainer Video Production


Step 1: Planning and Script Writing

The first step in explainer video production is planning and script writing. This is the foundation of the entire video production process, and it is important to get it right. At this stage, you need to identify your target audience, the key message you want to communicate, and the tone and style of your video.

The script is the backbone of your video and will determine how effective it is in conveying your message. A well-written script is clear, concise, and engaging. It should grab the viewer’s attention, explain the product or service, and end with a call to action.

Step 2: Storyboarding and Character Design

Once you have your script, the next step is storyboarding and character design. Storyboarding is the process of creating a visual representation of your script. It is a series of drawings or sketches that depict the key scenes and actions in your video.

At this stage, you also need to consider character design. The characters in your video should be relatable, and the animation style should be consistent with your branding. At Dragonfly, we have a team of experienced designers who can help you create characters that will resonate with your target audience.

Step 3: Voiceover and Sound Design

The voiceover and sound design are critical elements of your explainer video production. The voiceover is the narration that accompanies the visuals in your video, and it should be clear and easy to understand. A professional voiceover artist can help bring your script to life and add emotion and personality to your video.

Sound design includes the music, sound effects, and overall audio quality of your video. It is important to get this right, as it can greatly affect the overall impact of your video. At Dragonfly, we work with talented sound designers who can create custom soundtracks and sound effects that are tailored to your video.

Step 4: Animation and Visual Effects

The animation and visual effects are what make your explainer video production stand out. There are several types of animation, including 2D animation, 3D animation, and whiteboard animation. Each type has its own unique style and benefits.

Motion graphics are another popular element of explainer videos. They are animated graphics that add visual interest and help explain complex concepts. Visual effects, such as text overlays and transitions, can also enhance the overall impact of your video.

Step 5: Video Editing and Branding

The final step in explainer video production is video editing and branding. Video editing involves putting all of the elements of your video together into a cohesive and engaging final product. This is where the magic happens, as your script, storyboard, voiceover, animation, and visual effects come together to create a compelling video.

Branding is also an important consideration at this stage. Your video should be consistent with your branding and messaging, and should include your logo and other relevant branding elements. This will help reinforce your brand identity and make your video more memorable.

Benefits of Explainer Video Production

Now that you understand the process of explainer video production, let’s explore some of the benefits it can provide for your business.

  1. Increased Conversion Rates

Explainer videos have been shown to increase conversion rates.

According to a study by Video Brewery, businesses that use explainer videos on their website can see an increase in conversion rates of up to 144%.

This is because explainer videos help to simplify complex ideas and make them easier to understand, which can help potential customers make informed purchasing decisions.

  1. Improved SEO

Another benefit of explainer video production is improved search engine optimization (SEO). Google and other search engines give priority to websites that have engaging and informative video content. By incorporating an explainer video on your website, you can improve your website’s ranking on search engines and drive more traffic to your website.

  1. Increased Brand Awareness

Explainer videos are a great way to increase brand awareness. By creating a video that is engaging and informative, you can create a memorable experience for your audience that they are more likely to share with others. This can help to increase your brand’s reach and visibility and can help to establish your brand as a thought leader in your industry.

  1. Better Customer Engagement

Explainer videos are also a great way to improve customer engagement. Videos are a more engaging and memorable form of content than text or images alone and can help to create an emotional connection with your audience. By using explainer videos to communicate with your customers, you can build trust and credibility, and create a more positive customer experience.

Choosing a Video Production Company

Now that you understand the benefits of having an explainer video, it’s important to choose the right video production company to work with. Here are some key factors to consider when choosing a video production company:

Experience and Expertise

Look for a video production company that has experience and expertise in creating explainer videos. They should have a portfolio of previous work that showcases their ability to create high-quality videos that are engaging and informative.

Process and Communication

Choose a video production company that has a clear and transparent process for creating explainer videos. They should be able to explain their process and timeline to you and should be responsive and communicative throughout the process.

Pricing and Value

The cost of explainer video production can vary widely depending on the complexity of the video and the level of animation and visual effects required. Look for a video production company that offers transparent pricing and good value for your money.

Client Satisfaction

Check the video production company’s reviews and testimonials from previous clients to ensure that they have a track record of client satisfaction. You want to work with a company that has a reputation for delivering high-quality work and excellent customer service.

At Dragonfly, our video production services are tailored to meet the unique needs of each of our clients. We work closely with our clients throughout the process to ensure that we deliver a final product that meets their specific goals and objectives. With our team of experienced designers, animators, and sound designers, we have the expertise to create explainer videos that are engaging, informative, and visually stunning.


Explainer video production is an essential tool for businesses in today’s digital age. By creating engaging and informative videos that simplify complex ideas, businesses can increase conversion rates, improve SEO, increase brand awareness, and improve customer engagement. When choosing a video production company, it’s important to consider factors such as experience, process and communication, pricing and value, and client satisfaction. At Dragonfly, our video production services are designed to meet the unique needs of each of our clients, and we have a track record of delivering high-quality work and excellent customer service. Contact us today to learn more about how we can help you create a compelling explainer video for your business.

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Dragonfly, a video production company in London.