Although a large proportion of consumers today invest significant time into researching the best companies and products that are available to them, many people who are perhaps inexperienced or pressed for time will not. Unfortunately this means that when the consumer uses search engines and the list of results appears in front of them they are quite likely to click the first one or two things that pop up. This not only affects the standard of service that the consumer will receive (the top results are not always the best fit for the customer,) it also affects the companies whose names appear further down the search results.
This problem is further amplified when you consider the issue of promotional videos in search results. Although your video may address all the problems that the user is searching for or provide valuable advice, but various other factors can affect the rankings of your content and push your video way down the search results. To even out the playing field for your business you need to be making the most of video SEO. This vital tool can be the key to standing out amongst your competitors, and will ensure that if a consumer is seeking information on a topic that you have covered previously in a video, the video will appear alongside the other search results (hopefully right there at the top.)
The best way to guarantee that your video climbs the search results rankings is always going to be by providing quality, informative content with a clear video title. Ultimately there’s no point to having your content sitting proudly at the top of the search results if the video you’re showing off about is not of a high standard. Another aspect that is often overlooked is the benefits of video sharing sites such as YouTube and Vimeo, which are searched and viewed by millions of people every single day. Although these sites have their place in terms of helping new people discover your content, it is vital to also publish your work on your own website. This will direct people who stumble onto your video straight to your domain, allowing the video to serve as a stepping-stone for consumers to find out more about your company.
Despite various methods existing to help your videos place higher in the search results, many search engines display videos based on views. This can lead to videos that are not relevant to the initial search placing higher than your own. Although views can be obtained through certain methods such as creating several accounts to watch the videos with, many people consider this approach unethical, and the best approach is to ensure that the video is optimised for search engines by containing several specific keywords and titles. If you want to find out more about SEO for your video then you can look at our Dragonfly’s video marketing page here, or get in touch with our team to talk about a professional solution!