Animation has a place in all of our hearts. From watching our favourite cartoons as children to…well, still watching those cartoons as adults. The fact is, humans love animation, which is why you should consider utilising it for your next explainer video. Here’s why.
What’s an explainer video?
Let’s address the elephant in the room – what exactly is an explainer video?
It’s (usually) a short video that explains a business idea or product in a succinct, engaging manner. Their aim is to directly address pain points and preemptively answer questions in a way that is clear and simple.
An animated explainer video does this too, in an even more engaging manner.
Why should you create one?
Some say that there are lies, damned lies and then there are statistics.
But the figures certainly seem to be stacking up for animated explainer videos:
- 96% of consumers say that videos help them to inform their purchases.
- Out of the best ever marketing videos ranked by Hubspot, 71% were animated!
- Using an explainer video keeps people on your site for an average of 2.6x longer than without.
The facts are there for all to see which is why animation has become so popular in video marketing.
The benefits of an animated explainer video
We know some of the key figures, but what tangible benefits can you gain from commissioning an explainer video?
Here are a few:
1. Simplification of the complex
Animated explainer videos allow businesses and brands to condense ideas that may seem too complex to present to an audience.
Let’s stop and think for a moment; what are customers going to digest more? An actor staring at the camera trying to break down your product’s quirks and features, or a fun and engaging 60-second animation that packages all the key points succinctly in a manner that excites the viewer? There’s only one winner.
2. Increase customer understanding
If a customer doesn’t understand what your product does or how it can benefit them in a meaningful way, they are just going to ignore it. It doesn’t matter if it might change their life – if they don’t know that then why should they invest the time and money into finding out?
You need to make that job easy for them. Make their decision a no-brainer.
Over 93% of businesses say that their animated explainer video has increased consumer understanding of their products. 93% is an overwhelming majority in any case, but for something to have such a profound impact on customer comprehension is rare. It certainly highlights just how beneficial animations can be for businesses looking to engage with their customers on a much more personal level.
3. Lots of sales (without any hard selling)
An amazing benefit to having a professional explainer video is that it will convert interested prospects into paying customers for you without having to overtly advertise and hard sell.
The hard sell has been putting people off for years now, so this softer, almost covert approach is a winning formula for businesses who want to present themselves as much more client-centric.
There’s a reason why so many of the world’s most successful brands are turning to animated explainer videos and this exponential growth is showing now signs of slowing.
It’s a trend that’s here to stay, so will you hop on board? Find out more about our animated explainer videos.
