Talking heads in video can be a highly effective way of getting your message across. Done right, they can be insightful, inspiring, emotional and compelling. Done wrong, talking heads videos can be dull as a rainy Tuesday!
A talking head video an inexpensive and straightforward way of getting your message across to your audience, building trust in your company and putting a face to the brand. Studies have shown that showing genuine human reactions on video boosts perceived trust. These types of video can be very compelling and effective.
Sincerity and intimacy comes with the use of an ‘eye-direct‘. This piece of kit obscures the camera and replaces the lens with a reflection of the interviewers face. This enables us to capture natural human conversations from contributors, who are also looking right into the lens of the camera. Often called ‘direct address’, the technique achieves much more engaging video content. Evidence shows that audiences respond very well to this production technique.
We don’t just waltz in with a camera and mic, press record and then figure it out later (you’d be surprised how many do.) We pride ourselves in putting painstaking consideration into everything, from interviewee preparation and scripting (if necessary) to environment, tone, wardrobe and lighting.
We understand that in most cases, your talking head video will feature someone who hasn’t been media trained and they may not be comfortable in front of the camera. Don’t worry! We’ll make the environment as comfortable as possible and ensure a smooth and steady production all round.
Talking heads videos can be a highly effective and cost-efficient way of getting your message across, either on their own or as part of a larger production. Done right, they can be insightful, inspiring, emotional and compelling.
Our team includes ex-professional journalists who know how to create the soundbites that will make for a good edit. We’ll make sure the person you put up for interview is handled with the utmost professionalism. Most importantly, we’ll keep your brand identity and strategic goal front-of-mind from preparation to post production.