Motion design is everywhere these days in films, television, apps and internet video – from simple end credits to James Bond-like title sequences to animated logos and ‘idents’. Don’t think of your boring old clipart or screensaver – and forget about those crappy flash animations that overran the internet for a decade. Dragonfly can transform even a simple logo or statement into a complex, creative and captivating piece of video.
Motion Graphics are pretty much an essential part of modern business practice. Attention spans are falling and the world around us is becoming saturated with swirling colour and light. You can count on us to create something fluid, eye catching and interesting that is guaranteed to stick in your viewer’s mind.
However simple or complex you want to make it, a video isn’t really complete without some form of motion graphics. It could be as simple as a roll of credits, or as integrated as a constant stream of information dancing over your video and adding weight to your message.
Just as a graphic designer will carefully choose particular colours and forms to incorporate a certain set of perceived values into a logo or a presentation, so too does motion graphics seek to reinforce your message and your brand through thought out touches and fine details. The key difference between motion design and animation is that animation is usually a stand-alone effort, whereas motion design is the symbiotic relationship of video and graphics.
Kinetic typography is a key part of motion design, which centres itself around the use of typographic fonts. This may sound simple – but it’s incredibly effective. Kinetic typography is an excellent way to showcase your message in a slick, modern way. When used correctly, these videos draw attention to the most important, key points and ingrain them into your viewer’s memory.
Another huge benefit of kinetic typography is that it can be incredibly cost-effective – and have a shorter production time. So, if you’re on a tight budget, or a quick turnaround, kinetic typography could be the right option for you.
A strong typeface, fluid motion, a great voiceover and appropriate music can make kinetic typography come to life, forming their own rhythms – this will keep your viewer engaged and excited to see where the video is heading.
The early years of MTV gave us the blueprint, but today’s motion graphics have developed into a valuable art form for businesses who want to get their message across. Researchers suggest that we remember information more fully when it’s presented in a combination of ways – There’s no better way of achieving this for your business than through motion graphics. Projection is everything.
A dragonfly is able to propel itself upwards and downwards, backwards and forwards, side to side and hover mid-air – that’s what makes it different from other insects – and this is what makes us different too. We look at our projects in a powerful new way.
When designing and developing motion graphics our team are let off the lead and told simply to create. They’re handed the brief, any existing elements, and off they go! Using the latest software, our designers will develop and create brave, original and brilliant graphics for your video, your website or your brand. Find out what we can do for you today.