DISTINCTIVE, ENGAGING, EFFECTIVE
Distinctive, engaging, effective:
Poetry, in motion
Motion design is everywhere these days in films, television, apps and internet video – from simple end credits to James Bond-like title sequences to animated logos and ‘idents’. Don’t think of your boring old clipart or screensaver – and forget about those crappy flash animations that overran the internet for a decade. Dragonfly can transform even a simple logo or statement into a complex, creative and captivating piece of video.
Motion Graphics are pretty much an essential part of modern business practice. Attention spans are falling and the world around us is becoming saturated with swirling colour and light. You can count on us to create something fluid, eye catching and interesting that is guaranteed to stick in your viewer’s mind.
CLEVER MOTION GRAPHICS
However simple or complex you want to make it, a video isn’t really complete without some form of motion graphics. It could be as simple as a roll of credits, or as integrated as a constant stream of information dancing over your video and adding weight to your message.
Just as a graphic designer will carefully choose particular colours and forms to incorporate a certain set of perceived values into a logo or a presentation, so too does motion graphics seek to reinforce your message and your brand through thought out touches and fine details.
Choosing the right style:
THE BENEFITS OF
Kinetic typography is a key part of motion design, which centres itself around the use of typographic fonts. This may sound simple – but it’s incredibly effective.
Another huge benefit of kinetic typography is that it can be incredibly cost-effective – and have a shorter production time. So, if you’re on a tight budget, or a quick turnaround, kinetic typography could be the right option for you.
A strong typeface, fluid motion, a great voiceover and appropriate music can make kinetic typography come to life, forming their own rhythms – this will keep your viewer engaged and excited to see where the video is heading.
Slick, stunning graphics
Motionography is all about movement and transitions. Our motion designer constructed this piece with an average of 3 image transitions per second, giving a sense of fluidity whilst avoiding bombarding the viewer. There’s a lot going on, but it still feels very digestible.
MOTION DESIGN IS
Using only the most essential elements, basic shapes and a limited colour palette.
This style of animation is timeless – and appeals to many different audiences, with different tastes.
Simple yet memorable.
These brands have trusted Dragonfly