Video Production Process
EXPLAINED

efficient & effective

STEP BY STEP

IT’s A Well Trodden Pathway

OUR VIDEO PRODUCTION PROCESS

Each project begins with blank sheet of paper.

refined and rehearsed

stage
ONE

DISCOVERY

We’re usually all ears at the start. We need to get up to speed on you, your target audience, as well as gathering a more in-depth understanding about what you are trying to communicate with your promotional video. Discovery is where our team gather an understanding of what your need to say. Here at this stage, we’ll get a full understanding and cement objectives.

“Begin at the beginning and go on till you come to the end: then stop.”

LEWIS CAROL
Alice in Wonderland

stage
TWO

VIDEO SCRIPT

This is one of the most important steps in the whole production process. We’ll need to craft all of the key messages into a clever video script. The foundation of any great video is a creative video concept and an engaging script. Our scriptwriter will develop one that effectively hits its mark.

stage
THREE

STORYBOARD

Once we have developed the script and style of the video, we’ll sketch up a storyboard that details the visuals for the video scene-by-scene. This is where the video really starts to take shape and come to life, with scene-by-scene illustrations of what we plan to create for you.

stage
FOUR

VIDEO PRODUCTION

Lights, camera, action! This is the most exciting part of at the process where we’ll get to work on creating your video. Thanks to all of our carefully planned out pre-production, our team begin bringing the ideas to life. At this stage we’ll be out on location filming, in the studio animating and recording voiceovers.

stage
FIVE

POST-PRODUCTION AND ANIMATION

This stage of production is where we edit everything together and you’ll get an opportunity for a first look. We’ll select the best bits, cut the video to the correct duration, mix the audio, add in motion graphics, colour grade and layer in music. Our video editing workflow saves time and money! Because we’ve planned everything out so well upfront, most of our projects are signed-off by the second edit review.

stage
FIVE

POST-PRODUCTION AND ANIMATION

stage
SIX

DELIVERY

Boom, there it is. That feeling when you absolutely hit your mark! You are in receipt of a video which will take you from where you are, to where you want to be. If you need advice about getting more eyeballs on your new video content, we do offer additional services in video marketing.