John Lewis Christmas Advert 2014

2 weeks ago 0 118

Around this time Last year, during the ad break in The X Factor, you may have witnessed the biggest advertising event of 2013 – the new John Lewis Christmas commercial! My girlfriend tuned to me after watching this advert to say, ‘and so christmas begins‘. It really did feel like the launch of Christmas, a bigger event than the switching on of the Oxford St Xmas lights. Shortly after the event, social media around the globe illuminated with posts, tweets, likes and comments. To be more exact, more than 90,000 mentions made it on to Twitter (14,054 tweets in the first 24 hours) and over 80% were positive!! This year, the impact is not so noticeable. Sure, the advert is very good and it does tweak the heart strings, however it really is no Bear & Hare. Its just not as good. John Lewis have been investing heavily in their Christmas

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3 Reasons To Have A Video On Your Home Page

2 months ago 1 0 271

  Any Video Company will know the importance of a welcome video to a company’s website. That’s why in business video production, it’s of paramount importance to construct your video in a way that will not only give the first time viewer a strong impression of your brand, but lead directly on to opening up leads and generating sales. As we all know, first impressions are everything! And never is this truer than in the world of sales. A potential customer visiting your website for the first time is effectively setting their foot into your shop. If they look around and see nothing but dreary text, they’re not going to be inspired to utilise your services, or buy your products. Much like if you wanted a night out and you walked into a vacant bar with a glum landlord, you would about-turn and look instead for somewhere that had a bit more

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Introduction to DSLR

3 months ago 0 0 295

  DSLRs have become extremely popular among video production companies particularly when producing video for web and promotional videos due to their relative low price and reciprocally high production values that they can offer. Firstly, what does DSLR mean? It’s simple really, a DSLR is a digital SLR, and SLR derived from the single lens reflex cameras, giving us a Digital Single Lens Reflex camera. Single lens reflect cameras have a mirror infront of the sensor, so the light that comes in is also reflected up from the mirror to the viewfinder. To understand single lens reflex in more detail check out this SLR diagram. ISO This has a similar effect to “gain” on a film camera, it digitally brightens the image, in a DSLR ISO determines the sensitivity of sensor, the lower the number the less sensitivity, ISO typically goes up in denominations of 100, 200, 400, 800, 1600

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Dragonfly’s Charlie Southall

3 months ago 0 0 294

In 2005, armed with a small Business Start-Up Loan from the Prince’s Trust, an impetuous 24 year old prepared to make something happen. On meeting Charlie Southall, founder and Creative Director of thriving video company Dragonfly Productions, you might jump to a few conclusions. With an Audi sports car, a Soho office, a seaside property on the south coast and brimming with quiet but potent confidence, you could be forgiven for assuming the 33 year old is just another privately-schooled, family-funded ‘media type’. But this couldn’t be further from the truth. “I actually come from a poor background. My grandfather was a coal miner, my dad’s an artist who could barely sell his work and my mum was still in university when I was a child… It’s a cliché but we really did struggle to put food on the table, in a very literal sense.” Following his parents’ separation, Charlie grew

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   Get your voice heard!   

Looking For A Voice Over Artist To Narrate Your Corporate Film?

3 months ago 0 0 348

Need That Right Voice Artist To Give Your Corporate Film The Right Tone? Giving your film the correct voice over artist is extremely important. It needs to fill your audience and your clients with the right ideas, give them that stamp of professionalism or speak to them in a way that is relatable or comforting. A poor voice over artist, or amateur can really detract from the quality of your production, rendering any money you spend on your corporate film effectively redundant. We have a massive database of talent working for us at Dragonfly, but if you can’t find the right voice over artist for corporate film on our roster, we recommend the following agencies, renowned for their high calibre of talent. Voice Shop Voices Pro The Voice Agency The Voiceover Gallery Just Voices Another Tongue Lip Service Soho Voices Voice Squad Damn Good Voices I Can Talk Herter Allen

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Cheapest 4k Professional Cameras

3 months ago 0 0 516

For top end video production for business and film, high-quality 4K resolution has become a new standard even if the eventual output is the standard 1920×1080, starting out with a 4096×3072 resolution enables for more post-production options, this is particularly important for big budget pictures that consist of blending live action cinematography with CGI.  We have previously discussed the Flea 3 being the cheapest 4K camera, but as it essentially a webcam that records a 21fps it’s no use at a professional level. So here we will focus on the cheapest options for a professional 4K camera., starting with the RED Scarlet X. The cheapest product from the king of 4k cameras that is RED. It is the latest edition to the DSMC range, able to snap 5K stills and record 4K video at up to 30fps with a dynamic range of 13.5. This aluminum 5lb body certainly gives some boot

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Tips To Make Your Showreel Stand Out

3 months ago 0 0 223

At Dragonfly we receive a daily deluge of speculative applications from filmmakers looking for work. More often than not, this comes in the shape of a showreel and a brief message that explains how they would like to get a job. The thing is that many of these applications look very similar, and it can often be hard to separate out applicants based on the small parameters we receive. This isn’t something that just applies to us, and across the industry there has been a much larger need for a more robust proposal. As we outlined in our article on how to get employed in the corporate video industry, you need to do more than just send in an email and a link. One way to do this is to create a showreel that will really stand out above the rest, and so here is our small list of tips to

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Top 5 Freelance Job Websites

3 months ago 0 0 600

Following on from our article on how to get a job with a video production company in London, here is our list of the five top freelance job websites. Whilst finding permanent work in the media industry might prove to be a tough old slog, there are always loads of temporary contracts available to those with specific skills. As with the whole of the video production and animation industry, at Dragonfly Productions we often hire freelancers to help us out on certain jobs. If a big project comes up and we need staff, we look to a range of sites to find the right person for us. It may be daunting facing the prospects of going freelance and finding these solutions to fill the void, but we’ve found a range of places that have proven to be very helpful. One such site is People Per Hour. Running on a system whereby freelancers

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Will the Qumarion 3D Model Revolutionise Animation?

3 months ago 0 0 355

If you’ve ever attempted creating a 3D CG model, you’ll know how incredibly hard it can be. Animating them so that they aren’t just a series of lines and boxes awkwardly jutting around like a dead body in high tide really is a next level altogether. Now the joint venture between two Japanese universities has produced a mannequin that looks to cut this task down to child’s play. Literally. Well, not literally, literally. They have created a USB mannequin that can be hooked up to your computer, and which will allow you to pose the 3D model in real time. Whilst similar devices have existed on the market for years, which give the animator a reference, none have given you the ability to immediately register the mannequin’s position on your computer. Measuring 29 x 30.8 x 10.8 cm with arms and legs fully stretched, this doll is small enough to

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Royalty Free 4K Stock Footage at Pond 5

3 months ago 0 0 485

  We often find ourselves trawling through stock footage archives, looking for that perfect transition or establishing shot which will set our video productions above the rest. Whilst there are many archives that we have trawled through in the past, we recently encountered the world of Pond5 and can’t recommend it enough. An online portal for downloading stock footage, photos, illustrations, motion graphics templates, sound effects, 3D models, Pond5 is guaranteed to have whatever it is you’re looking for, and creating an account couldn’t be easier. Of course by royalty free we don’t mean FREE. The clips can be purchased for a variety of prices, each set by the creator and pretty much dependent upon the format and subject matter in question. A lot of the aerial photography, will cost more than static shots for instance. What’s really cool about this portal is that the content is uploaded by users who

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