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Dragonfly Blog

News, updates, rantings and ravings on all things video production related.

Merry Christmas from Dragonfly

Merry Christmas from Dragonfly

As 2014 draws to a close, we at Dragonfly are taking a well earned break and hope you are too. 2014 has been a great year for Dragonfly with some exciting new business wins and saw us filming in Asia, North America and Europe. As you…

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Videos and Performance Measurement

Videos and Performance Measurement

TL;DR Before producing video content you should carefully think about the intended purpose, target audience, the goals/objectives of the video e.g. brand awareness, acquisition focused, or to drive traffic and performance measurement – define what success looks like Various tools available to help measure performance….

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John Lewis Christmas Advert 2014

John Lewis Christmas Advert 2014

TL;DR  John Lewis latest Christmas TV offering is good, but it’s no Bear & Hare, which was part of a £7 million campaign advertising and marketing campaign for the brand Within 24 Hours of the 2014 Christmas TV ad, it had more than 90k mentions on…

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3 Reasons To Have A Video On Your Home Page

3 Reasons To Have A Video On Your Home Page

  TL;DR  First impressions count and content is king. Videos should engage the audience and create a positive impression of your brand. Ensure videos convey key information in a clear and concise manner – make the customer’s life easier. Avoid waffle and superfluous information. Leverage…

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Introduction to DSLR

Introduction to DSLR

  TL;DR  DSLR is a digital SLR, which stands for Single Lens Reflex ISO digitally brightens the image, similar effect to gain on film cameras Sensors vary in size according to what model of DSLR you purchase. The Canon 5D has a bigger sensor than…

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Dragonfly’s Charlie Southall

Dragonfly’s Charlie Southall

TL;DR Dragonfly was started in 2005 by Charlie Southall when he was just 24 Dragonfly was started with help of a Prince's Trust loan Video production and animation contracts were won within the first year. Dragonfly has produced work for Virgin, the NHS, Pepsico Dragonfly...

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Looking For A Voice Over Artist To Narrate Your Corporate Film?

Looking For A Voice Over Artist To Narrate Your Corporate Film?

Need That Right Voice Artist To Give Your Corporate Film The Right Tone? Giving your film the correct voice over artist is extremely important. It needs to fill your audience and your clients with the right ideas, give them that stamp of professionalism or speak…

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Cheapest 4k Professional Cameras

Cheapest 4k Professional Cameras

TL;DR  RED Scarlet X is one of the cheapest options for a 4K camera. 4K cameras are capable of resolutions of 4096 x 3072 resulting in a total pixel count of over 12 million Other cheap 4K camera options include the Canon C500 and the…

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Tips To Make Your Showreel Stand Out

Tips To Make Your Showreel Stand Out

At Dragonfly we receive a daily deluge of speculative applications from filmmakers looking for work. More often than not, this comes in the shape of a showreel and a brief message that explains how they would like to get a job. The thing is that…

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Top 5 Freelance Job Websites

Top 5 Freelance Job Websites

Following on from our article on how to get a job with a video production company in London, here is our list of the five top freelance job websites. Whilst finding permanent work in the media industry might prove to be a tough old slog, there…

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Charlie Company Director Dragonfly Productions
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