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Dragonfly Blog

News, updates, rantings and ravings on all things video production related.

Should you make your own website video?

Should you make your own website video?

First impressions mean everything in business, and customers can be a fickle bunch. Your website is often the first point of contact between your company and potential clients, and if something seems poorly made or unprofessional about your site, it could turn people off immediately....

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How to make sure your video gets seen! The importance of effective SEO

How to make sure your video gets seen! The importance of effective SEO

Although a large proportion of consumers today invest significant time into researching the best companies and products that are available to them, many people who are perhaps inexperienced or pressed for time will not. Unfortunately this means that when the consumer uses search engines and...

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3 key steps to making a successful promotional video!

3 key steps to making a successful promotional video!

Anybody who’s ever attempted to create their own promotional videos knows that it’s no walk in the park. There are far more elements involved in the creation of promotional videos than many people realise, and the process can appear overwhelming at first. Fortunately, promotional video...

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How to find Filming Locations in the UK

How to find Filming Locations in the UK

In an age of CGI effects and green screen backgrounds, the art of finding real filming locations for a movie feels like it is slowly dying. Budding directors often wonder what the point is of finding an interesting, scenic location, when various programs and software...

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Merry Christmas from Dragonfly

Merry Christmas from Dragonfly

As 2014 draws to a close, we at Dragonfly are taking a well earned break and hope you are too. 2014 has been a great year for Dragonfly with some exciting new business wins and saw us filming in Asia, North America and Europe. As you…

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Videos and Performance Measurement

Videos and Performance Measurement

TL;DR Before producing video content you should carefully think about the intended purpose, target audience, the goals/objectives of the video e.g. brand awareness, acquisition focused, or to drive traffic and performance measurement – define what success looks like Various tools available to help measure performance….

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John Lewis Christmas Advert 2014

John Lewis Christmas Advert 2014

TL;DR  John Lewis latest Christmas TV offering is good, but it’s no Bear & Hare, which was part of a £7 million campaign advertising and marketing campaign for the brand Within 24 Hours of the 2014 Christmas TV ad, it had more than 90k mentions on…

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3 Reasons To Have A Video On Your Home Page

3 Reasons To Have A Video On Your Home Page

  TL;DR  First impressions count and content is king. Videos should engage the audience and create a positive impression of your brand. Ensure videos convey key information in a clear and concise manner – make the customer’s life easier. Avoid waffle and superfluous information. Leverage…

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Introduction to DSLR

Introduction to DSLR

  TL;DR  DSLR is a digital SLR, which stands for Single Lens Reflex ISO digitally brightens the image, similar effect to gain on film cameras Sensors vary in size according to what model of DSLR you purchase. The Canon 5D has a bigger sensor than…

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Dragonfly’s Charlie Southall

Dragonfly’s Charlie Southall

TL;DR Dragonfly was started in 2005 by Charlie Southall when he was just 24 Dragonfly was started with help of a Prince's Trust loan Video production and animation contracts were won within the first year. Dragonfly has produced work for Virgin, the NHS, Pepsico Dragonfly...

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