Videos and Performance Measurement

2 weeks ago 2 106

TL;DR Before producing video content you should carefully think about the intended purpose, target audience, the goals/objectives of the video e.g. brand awareness, acquisition focused, or to drive traffic and performance measurement – define what success looks like Various tools available to help measure performance. Many social media platforms have their own analytics dashboards such as YouTube and Vimeo. Also third-party tracking and analytics platforms can be invaluable for performance measurement e.g. Google Analytics, Brightcove Web Analytics etc. As with any other content marketing it’s essential to analyse the data and perform iterations over time, based on the actionable insight given Nowadays, most CMS platforms make it pretty easy to integrate video content into websites. Whether, you choose to self-host the videos or embed video content from external sources, such as YouTube or Vimeo, video content can be a very powerful tool for engaging your audience, driving brand awareness, and

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John Lewis Christmas Advert 2014

1 month ago 0 259

TL;DR  John Lewis latest Christmas TV offering is good, but it’s no Bear & Hare, which was part of a £7 million campaign advertising and marketing campaign for the brand Within 24 Hours of the 2014 Christmas TV ad, it had more than 90k mentions on Twitter with over 80% being of positive sentiment Around this time Last year, during the ad break in The X Factor, you may have witnessed the biggest advertising event of 2013 – the new John Lewis Christmas commercial! My girlfriend tuned to me after watching this advert to say, ‘and so christmas begins‘. It really did feel like the launch of Christmas, a bigger event than the switching on of the Oxford St Xmas lights. Shortly after the event, social media around the globe illuminated with posts, tweets, likes and comments. To be more exact, more than 90,000 mentions made it on to Twitter (14,054 tweets

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3 Reasons To Have A Video On Your Home Page

3 months ago 2 0 395

  TL;DR  First impressions count and content is king. Videos should engage the audience and create a positive impression of your brand. Ensure videos convey key information in a clear and concise manner – make the customer’s life easier. Avoid waffle and superfluous information. Leverage audio and visual effects in the video. Using music to set the mood and voice-overs for narration A video should be your virtual sales rep. Make the user journey seamless. Use call to actions and direct users to sales/conversion pages. Any Video Company will know the importance of a welcome video to a company’s website. That’s why in business video production, it’s of paramount importance to construct your video in a way that will not only give the first time viewer a strong impression of your brand, but lead directly on to opening up leads and generating sales. As we all know, first impressions are everything! And

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Introduction to DSLR

4 months ago 0 0 413

  TL;DR  DSLR is a digital SLR, which stands for Single Lens Reflex ISO digitally brightens the image, similar effect to gain on film cameras Sensors vary in size according to what model of DSLR you purchase. The Canon 5D has a bigger sensor than the Canon 7D DSLRs are popular for film making and video production because they can shoot in 1080p HD video, they are affordable and can be used for photography as well DSLRs have become extremely popular among video production companies particularly when producing video for web and promotional videos due to their relative low price and reciprocally high production values that they can offer. Firstly, what does DSLR mean? It’s simple really, a DSLR is a digital SLR, and SLR derived from the single lens reflex cameras, giving us a Digital Single Lens Reflex camera. Single lens reflect cameras have a mirror infront of the

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Dragonfly’s Charlie Southall

4 months ago 0 0 426

TL;DR Dragonfly was started in 2005 by Charlie Southall when he was just 24 Dragonfly was started with help of a Prince’s Trust loan Video production and animation contracts were won within the first year. Dragonfly has produced work for Virgin, the NHS, Pepsico Dragonfly have produced some very creative projects for the charity and public sectors Entrepreneurs are proactive people. There’s a clear difference in someone who talks about an idea, and someone who goes ahead and does it In 2005, armed with a small Business Start-Up Loan from the Prince’s Trust, an impetuous 24 year old prepared to make something happen. On meeting Charlie Southall, founder and Creative Director of thriving video company Dragonfly Productions, you might jump to a few conclusions. With an Audi sports car, a Soho office, a seaside property on the south coast and brimming with quiet but potent confidence, you could be forgiven for

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   Get your voice heard!   

Looking For A Voice Over Artist To Narrate Your Corporate Film?

4 months ago 0 0 480

Need That Right Voice Artist To Give Your Corporate Film The Right Tone? Giving your film the correct voice over artist is extremely important. It needs to fill your audience and your clients with the right ideas, give them that stamp of professionalism or speak to them in a way that is relatable or comforting. A poor voice over artist, or amateur can really detract from the quality of your production, rendering any money you spend on your corporate film effectively redundant. We have a massive database of talent working for us at Dragonfly, but if you can’t find the right voice over artist for corporate film on our roster, we recommend the following agencies, renowned for their high calibre of talent. Voice Shop Voices Pro The Voice Agency The Voiceover Gallery Just Voices Another Tongue Lip Service Soho Voices Voice Squad Damn Good Voices I Can Talk Herter Allen

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Cheapest 4k Professional Cameras

4 months ago 0 0 670

TL;DR  RED Scarlet X is one of the cheapest options for a 4K camera. 4K cameras are capable of resolutions of 4096 x 3072 resulting in a total pixel count of over 12 million Other cheap 4K camera options include the Canon C500 and the NAB BlackMagic which retails at around £2,600 For top end video production for business and film, high-quality 4K resolution has become a new standard even if the eventual output is the standard 1920×1080, starting out with a 4096×3072 resolution enables for more post-production options, this is particularly important for big budget pictures that consist of blending live action cinematography with CGI.  We have previously discussed the Flea 3 being the cheapest 4K camera, but as it essentially a webcam that records a 21fps it’s no use at a professional level. So here we will focus on the cheapest options for a professional 4K camera., starting with

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Tips To Make Your Showreel Stand Out

4 months ago 0 0 340

At Dragonfly we receive a daily deluge of speculative applications from filmmakers looking for work. More often than not, this comes in the shape of a showreel and a brief message that explains how they would like to get a job. The thing is that many of these applications look very similar, and it can often be hard to separate out applicants based on the small parameters we receive. This isn’t something that just applies to us, and across the industry there has been a much larger need for a more robust proposal. As we outlined in our article on how to get employed in the corporate video industry, you need to do more than just send in an email and a link. One way to do this is to create a showreel that will really stand out above the rest, and so here is our small list of tips to

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Top 5 Freelance Job Websites

4 months ago 0 0 720

Following on from our article on how to get a job with a video production company in London, here is our list of the five top freelance job websites. Whilst finding permanent work in the media industry might prove to be a tough old slog, there are always loads of temporary contracts available to those with specific skills. As with the whole of the video production and animation industry, at Dragonfly Productions we often hire freelancers to help us out on certain jobs. If a big project comes up and we need staff, we look to a range of sites to find the right person for us. It may be daunting facing the prospects of going freelance and finding these solutions to fill the void, but we’ve found a range of places that have proven to be very helpful. One such site is People Per Hour. Running on a system whereby freelancers

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Will the Qumarion 3D Model Revolutionise Animation?

4 months ago 0 0 501

If you’ve ever attempted creating a 3D CG model, you’ll know how incredibly hard it can be. Animating them so that they aren’t just a series of lines and boxes awkwardly jutting around like a dead body in high tide really is a next level altogether. Now the joint venture between two Japanese universities has produced a mannequin that looks to cut this task down to child’s play. Literally. Well, not literally, literally. They have created a USB mannequin that can be hooked up to your computer, and which will allow you to pose the 3D model in real time. Whilst similar devices have existed on the market for years, which give the animator a reference, none have given you the ability to immediately register the mannequin’s position on your computer. Measuring 29 x 30.8 x 10.8 cm with arms and legs fully stretched, this doll is small enough to

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