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News, updates, rantings and ravings on all things video production related.
TL;DR Before producing video content you should carefully think about the intended purpose, target audience, the goals/objectives of the video e.g. brand awareness, acquisition focused, or to drive traffic and performance measurement – define what success looks like Various tools available to help measure performance….
TL;DR First impressions count and content is king. Videos should engage the audience and create a positive impression of your brand. Ensure videos convey key information in a clear and concise manner – make the customer’s life easier. Avoid waffle and superfluous information. Leverage…
Need That Right Voice Artist To Give Your Corporate Film The Right Tone? Giving your film the correct voice over artist is extremely important. It needs to fill your audience and your clients with the right ideas, give them that stamp of professionalism or speak…
At Dragonfly we receive a daily deluge of speculative applications from filmmakers looking for work. More often than not, this comes in the shape of a showreel and a brief message that explains how they would like to get a job. The thing is that…