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Logo of "Acorn Autism Specialists" featuring the word "acorn" in light blue lowercase letters with a tree icon representing the letter "o". Below, "AUTISM SPECIALISTS" is written in capital letters. The overall color scheme is light blue on a transparent background, incorporating elements that highlight autism support.

ACORN AUTISM VIDEO OBJECTIVE

When creating a video to explain autism, Dragonfly wanted to create an animation that would not only educate viewers about autism but would also be visually stunning and emotionally impactful.

Introduction
DEVELOPING THE SCRIPT

The Dragonfly team spent countless hours researching and gathering information about autism, to ensure that the script was accurate and that the content hit its mark.

A black clipboard holds a white paper with typed text: "VOICE OVER NARRATION: The autistic community describes the following experiences of misunderstanding by neuro-typicals regularly. This video from Acorn Autism provides a re-education - a different perspective. Older woman's voice: My daughter's boyfriend is a bit odd...
THE SCRIPT
Illustration of a computer screen displaying a cheerful person wearing a birthday hat and raising their hands, surrounded by confetti. The interface shows various buttons, icons, and text boxes, suggesting an Acorn Autism celebratory online event or virtual party.
STRONG & BOLD VISUALS

The finished product was a beautifully illustrated. The use of colour was key, and the animation had a bold visual style that immediately catches the eye.

Illustration of a person with blue hair and a pink top, centered against a blue background. The word "STORYBOARD" is prominently displayed in white capital letters behind them. Confetti-like dots are scattered throughout the background, adding an acorn-inspired touch to the festive scene.
Illustration of a person with pink hair sitting at a desk under a spotlight, drawing with a crayon. The background is shades of purple and yellow. To the left, "ACORN AUTISM" is written in colorful, rainbow letters, and to the right, "A DIFFERENT PERSPECTIVE.

FINAL VIDEO

We were thrilled to see that the video was a proven success, achieving the objectives that our client had set out for it. The video received praise for its ability to explain the complexities of autism in a clear and engaging way.

We were thrilled to see that the video was a proven success, achieving the objectives that our client had set out for it. The video received praise for its ability to explain the complexities of autism in a clear and engaging way.

FINAL VIDEO

CAMPAIGN SUCCESS

From the very beginning, we knew that this project required a unique approach. Overall, this project was a testament to the power of hand-drawn animation in communicating complex topics in a creative and impactful way.

A smartphone displaying a YouTube video titled "Different Perspective - WATCH OUR Autism Awareness Video." The thumbnail shows a cartoon person with blue hair. Above, a comment says, "So well expressed, and explained!" Below, a view count of 22,000 is shown.
A smartphone screen displays a YouTube video titled "A Different Perspective - WATCH OUR Autism Awareness Video" with 22,000 views. An illustration of a person with blue hair appears in the thumbnail. Below, an acorn icon highlights a comment praising the video's explanation and impact.

CLIENT
Response

The animation perfectly captured the essence of autism, communicating very well with our audience.

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Dragonfly, a video production company in London.