Vox populi, usually referred to as vox-pops in the media world, is a Latin phrase that literally means ‘the voice of the people.’ This usually takes the form of a short segment for radio or television in which people passing by in a public place are asked their opinion on a particular subject.
Dragonfly can help you use a vox-pop to influence decision makers by showing the public’s opinion on a matter, to help forecast events or just to stimulate public debate. You can think of it generally as an opinion poll, but the answers you get depend very much on the questions you ask.