It is first and foremost not about the brand itself.
Although your brand features, it does so subtly.
Instead it focuses on a person’s relationship with the brand, creating engagement and identification. It reveals how brands match our personality, lifestyle, choices, preferences and aspirations.
It shows how your brand matches the contours of your audience’s lives and loves.
Branded content is highly shared on social media
It feels vividly real, like an experience – and one that you want to share with friends. Bring your brand vividly to life with Dragonfly
Branded video content is like a mini documentary or video story that is beautifully cinematic, energetically authentic and powerfully real.
It doesn’t disrupt, it involves
It doesn’t sell it engages
It shows what your brand is all about
rather than telling your audience what they should think
The brand is neither the starting point – nor the star
your audience and shared values play the leading role.
As a result it feels real and authentic
Like an athlete smashing a world record – rather than a magician pulling another rabbit out of a hat
The stuff shares are made from
We can build trust and exposure for your brand
We specialise in producing branded content with a purpose.
Neilson
discovered 86% brand recall for branded content, and only 65% for regular ads
Tasty
the world’s largest food network, regularly receives around 100 million views from one of its recent branded content videos
Case Study
Amazon Alexa x Crestron
Cinematic Storytelling
for ambitious brands
Videos which entice
engage & inspire
Thought-provoking
videos that command attention, debate and conversation
Shorts that intrigue,
provoke a response, generate leads and make conversions
We can build trust and exposure for your brand
For 15 years Dragonfly has shown stories through films, working with brands and agencies like Amazon and Crestron.
The critical elements behind successful branded content – strategy and creativity – are where our core strengths lie.