If you thought video was a thing you just sat back and watched, then you can think again.
The internet has paved the way for a new wave of fascinating (and frankly mind boggling) techniques for creating and delivering content. Probably most impressive of these is the advent of interactive video.
Engaging, captivating, enticing. Getting your audience to sit down and watch through your video is a thing of the past – now it’s time to get them actually interacting with what they see on the screen.
Picture it. You’ve just launched a new line in clothing, so why not make the fashion show a clickable product selection that links straight to your shopping basket? Do you have a new product that you want to demonstrate? Now you can let your audience interact with it and get a taster of what they can expect as you lead them to that all important sale.