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It was the first Resident Evil game with VR integration, so they set up an escape room experience to showcase some of the interactive elements of the game.
This was the official escape room experience, so it was as terrifying as things can get.
Our job was to produce a video to promote that event.
We knew that working with Saatchi on Resident Evil, meant that we had to deliver something different.
We came up with the idea to produce a video which felt more like a teaser trailer for a Hollywood movie, rather than your average advert for an event.
I’ll never forget this shoot. It was January, freezing cold, and somehow, it felt colder in the house that we were shooting in, than it did outside,
But it was worth it because it really was the perfect location for a spooky film shoot.
It was old, creeky, and even came with a scary cellar hatch door, and a creepy staircase.
We were able to shine lights through the gaps in the floorboards, fill it with haze, and our art department had a lot of fun spraying cobwebs all over to create atmosphere.
We deliberately wanted to toy with the audience and make them ask,
“ Is this a trailer for the new movie…?”
So, it wasn’t until the very end of the video that we had a link appear saying,
‘Click here to apply for tickets.’
That’s when we wanted the penny to drop and for the audience to suddenly realise that it was an advert for an event. Something that they could go and do themselves… Right here in London.
The internet went nuts and the campaign won Experiential Strategy of the Year.
The comments which we received on Facebook and YouTube were really rewarding to read. Feedback like that from the target market is so valuable, and was evidence that it worked!
That’s what Dragonfly do. We produce videos that deliver real results.