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An image featuring a dark, moody night sky with the silhouette of a castle illuminated by a soft light below. The iconic "Harry Potter" logo is prominently placed above the castle, reminiscent of a magical promotional video. Trees are silhouetted against the night sky at the base of the castle.
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WARNER BROTHERS x SMITH & PARTNER:
VIDEO PRODUCTION CASE STUDY

VIDEO OBJECTIVE

The key objective for this video was to build hype and interest in the up and coming Stuart McAlpine Miller exhibition at S+P Gallery in London and ultimately drive ticket sales.

CALL TO ACTION HERE

Harry Potter & The Wiaxrding World Logo

THE FIRST LICENSED ARTWORK FROM
WARNER BROTHERS
Introduction
A man in a beige suit and sunglasses sits in a chair against a backdrop of bookshelves. The text on the image reads "WORKING WITH THE ARTIST: STUART McALPINE MILLER." This promotional video serves as an intriguing case study.

Our team conducted various pre-production planning sessions with Stuart getting his input on his inspiration and the direction of the video.

Talking head video
Talking head video
Three stylized posters feature characters from the Harry Potter series, each with corresponding text. The first shows Ron Weasley holding a wand. The second depicts Harry Potter aiming his wand, and the third displays Draco Malfoy with his arms crossed—a perfect backdrop for a promotional video.
A stylized and colorful illustration of Harry Potter, with layered translucent text and images related to the magical world. Harry wears glasses and is dressed in his Hogwarts uniform, holding his wand. Various symbols, book titles, and elements from a promotional video are artistically integrated.
TAKING INSPIRATION FROM THE PAINTINGS

Stuart took inspiration from the Harry Potter film series. Playing on the themes of magic, light and dark.

Paintings
An artist sketches at a dimly lit table surrounded by candles, creating an evocative atmosphere. The word "STORYBOARD" is prominently overlaid in large white letters, partially obscuring the scene. This promotional video captures a creative and mystical workspace, ideal for a compelling case study.
A colorful artist's palette with various paint colors smeared across it, accompanied by a set of paintbrushes, all emitting a glowing, magical light effect. This vibrant, artistic scene is perfect for showcasing in a promotional video or case study. The background features abstract splashes of paint in different hues.
A digitally illustrated person in casual clothing looks thoughtful, standing against a background featuring Harry Potter-themed graffiti art. Bright, abstract light effects overlay the scene, creating a magical atmosphere reminiscent of a promotional video.
An artistic drawing depicts a person comfortably seated in an armchair. The setting, reminiscent of a case study setup, suggests a cozy indoor space with shelves filled with books or other items in the background. The ambient lighting adds a warm, soft glow to the scene.
A colorful and abstract depiction of a hand painting with a brush, creating swirls of light and vibrant hues on a dynamic canvas, much like the creativity showcased in our promotional video. The scene evokes energy with splashes of blue, yellow, and orange.
A vibrant, abstract digital painting features hands holding a paintbrush creating a swirl of bright colors. The background, akin to a dynamic promotional video, is a blend of blue, beige, and green hues with flowing patterns, adding an energetic feel to the artwork.
DEVELOPING THE VISUAL Narrative
STORYBOARDING SERVICES

Our creative team produced beautiful hand drawn storyboards to help our client visualize each scene within the video.

STORYBOARDING SERVICES
A hooded figure in a dark cloak stands outside a large, illuminated mansion at dusk, creating an otherworldly, mystical atmosphere perfect for a promotional video. The vivid night sky is adorned with stars and a magical, glowing trail above the mansion.
A hooded figure in a dark cloak stands before a large, illuminated mansion at night. Surrounding the mansion are tree silhouettes and a starry sky above, creating an eerie and mystical atmosphere. The scene, perfect for a promotional video or case study, is reminiscent of a fantasy or gothic story setting.

FROM STORYBOARD TO cinematic footage

Slide the tool below to see the animation come to life. Storyboard illustrations are transformed into cinematic video.

Silhouette of a person wearing glasses and a hat, drawing on a canvas with a pencil. The background is blurred with colorful lights, creating a dreamy, ethereal effect. The person's detailed drawing hand is in focus, emphasizing the act of creation—a perfect scene for a promotional video case study. A person, wearing glasses and a dark cap, is side-facing and painting on a canvas in what appears to be footage for a promotional video. The background is somewhat hazy, and they hold a paintbrush, seemingly focused on their artwork. The dim lighting adds an atmospheric ambiance to this artistic case study.
An aerial view of the Glenfinnan Viaduct in Scotland, showcasing a long train crossing the historic, arched stone bridge. The surrounding landscape features lush green hills and distant mountains. Superimposed text reads, "FILMED IN SCOTLAND," making it perfect for a promotional video.
A scenic view of the Glenfinnan Viaduct in Scotland with a steam train crossing it. Rolling hills and mountains are in the background with a lake below. The text "FILMED IN SCOTLAND" is superimposed on the image, perfect for a promotional video showcasing this iconic location.
A large, historical stone castle sits atop a grassy hill. The castle, ideal for a dramatic promotional video, features tall, fortified walls, turrets, and towers. The structure appears weathered, indicating its age, and the foreground shows rugged terrain leading up to the castle entrance.
IN A Real Castle

The artist is resident in a real castle in Scotland, which made for the perfect location for his series.

LOCATION FILMING SERVICES
Real Castle
A person wearing sunglasses and a beige suit sits in a stylish room with bookshelves and Harry Potter posters behind the sofa. The décor includes a mustard-colored sofa with a green cushion, a round table, and assorted decorative items, setting the scene for an engaging promotional video.
A person wearing sunglasses sits cross-legged in a pink chair in a library-like setting, perfect for a promotional video. There are shelves filled with books and Harry Potter posters behind them. The individual is dressed in a light-colored turtleneck and a blazer, with one hand resting on their lap.

FINAL VIDEO

The final product was a huge success and the exhibition was fully sold out!

The final product was a huge success and the exhibition was fully sold out!

FINAL VIDEO

“

CLIENT
Response

Dragonfly conjured up just the right atmosphere our video project. The team delivered an outstanding cinematic promotional video.”

MILLIE RODRIGUES

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    Dragonfly, a video production company in London.