Anybody who’s ever attempted to create their own promotional videos knows that it’s no walk in the park. There are far more elements involved in the creation of promotional videos than many people realise, and the process can appear overwhelming at first. Fortunately, promotional video production companies are at hand to provide specialist expertise and guidance for the tricky areas that ordinary video production companies just can’t help with. Creating a promotional video? We’ve broken it down into 3 important stages:
1. Pre-production Planning
Although most experienced production companies would never dream of starting a project without an in-depth plan prepared, it’s an absolutely crucial part of promotional video production. Having a good plan in place is key, because promotional videos have a purpose. To be truly effective, promotional videos need to deliver their messages in a professional and efficient manner. The planning will always involve a detailed discussion with the organisation who’s commissioning the video about the target audience, and the best ways to reach them. The Promotional video production company will be able to provide expert advice on the best ways to engage viewers effectively. By putting together the knowledge of the specific industry you’re making the video for, and the specialist experience of the production company you can set yourself up for a really effective video, but it all starts in planning!
2. Quality Control
A promotional video is essentially acting as an advert for your company. For many, it provides a chance to showcase the abilities and strengths of your organisation. But a flawed or poorly made promotional video can potentially harm the reputation and image of your company. If the video comes across as poor quality or unprofessional, it will be assumed that your company operates in the same way! In order to avoid running in to these issues, it’s essential to seek the assistance of a reputable video production company. Check out their past clients and their portfolio before you start working with them, you’ll soon be able to see whether they’re the quality company you’re after, or a bunch of cowboys… By doing your homework and finding the right production company you’re giving yourself access to an experienced crew capable of creating a professional video, with the latest equipment available to them. This will guarantee a high-end production suitable for your audience, and deserving of your brand.
After the production and editing have been completed, the next step is distribution. Depending on what suits your company’s needs, and those of your target audience, your final video will be available to ship out in various different formats. The video production company will be able to advise on this decision, and provide guidance on the most effective way to present your work. Distributing the video online opens up a whole range of options for your company, and social media sites are a great way to reach a large, specific audience. The video could also be displayed on the front page of your website, allowing visitors to get an immediate feeling for what your company is about. DVDs are another option that would allow the customer to have a physical copy of the video, and could also be handed out during conferences and open days. And any leftover DVDs could be turned into a fortress (equally useful).
And hey, if you’re searching for a professional, reliable video production company, why not consider Dragonfly?