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Academic Video Production

Making an Academic Video that Works

Is your promotional video looking a bit pre-school? Let Dragonfly help you graduate.

Academic Video that Works

Academic Videos

Making an Academic video is a challenge of it’s own with a unique set of problems, and opportunities. As an academic institution you need to showcase the best of your facilities, the reputation of your faculty, show the student experience and somehow capture a sense of the ethos of your organisation without coming across as corporate or too sales driven. It can seem like an impossible challenge to cram all of the things you need into your video but Dragonfly can help you tell all of your stories, and suggest ways to keep the content engaging and your message clear! We’ve had a lot of experience in the academic sector and some of our happiest clients have been universities like Imperial College and Royal Holloway, so why not find out what we can do for you?

As an academic institution you need to showcase the best of your facilities, the reputation of your faculty, show the student experience and capture a sense of the ethos of your organisation without coming across as corporate or too sales driven. Dragonfly can help you tell your story, and keep the content engaging and your message clear. We’ve had a lot of experience in the academic sector for clients like Imperial College and Royal Holloway.

As an academic institution Dragonfly can help you tell your story and keep the content engaging and your message clear. We’ve had a lot of experience in the academic sector for clients like Imperial College and Royal Holloway.

Talking heads videos

Talking heads have been used for a long time to promote academic institutions, and with good reason – they’re often the best way to  showcase a leading member of faculty, capture the dean discussing the proud history of the university or have a course leader explain directly to the audience what to expect from their degree. They can be simple, and effective – if they’re done well.

More often than not though talking heads videos are badly shot in boring locations and the participants haven’t been properly prepared to face the camera, leading to some very underwhelming footage. Dragonfly knows how to make a talking heads video look great by getting the best shots in good light, with an interesting backdrop. We’ve also got a broadcasting and interviewing history so we’re experts at getting the most out of anyone on camera and creating talking heads videos that wont have you nodding off! for more information about what we can do have a look at our talking heads page.

Talking heads

Talking heads are often the best way to showcase a leading member of faculty or have a course leader explain directly to the audience what to expect from their degree. They can be simple, and effective – if they’re done well.

More often than not though talking heads videos are badly shot, and the participants haven’t been properly prepared. Dragonfly have a broadcasting and interviewing history so we’re experts at creating talking heads videos that wont have you nodding off! for more information about what we can do have a look at our talking heads page.

Talking heads

Talking heads can be boring, or they can be simple, and effective – if they’re done well. For more information about what we can do have a look at our talking heads page.

A different kind of academic video

Sometimes showing someone talking to the camera just isn’t enough – times are changing and a lot of audiences want to see something that’s more visual and engaging, more cinematic. It can be hard to see as a traditional institution but well edited and high quality video can be used to give your organisation a modern, attractive and sophisticated look. If you’re offering any sort of technology driven prospectus or conducting research then you need to align your marketing with the cutting edge approach you take with your work!

Dragonfly can help you out there – we’re a forward thinking production company with a creative flair for promotional videos, which means we can add that commercial grade shine to your academic video and create an asset that you’ll be able to use again and again, across all of your channels.

Different academic videos

Times are changing and a lot of audiences want to see something that’s more visual and engaging, more cinematic. A well edited and high quality video can be used to give your organisation a modern, attractive and sophisticated look.

Dragonfly are a forward thinking production company with a creative flair for promotional videos, which means we can add that commercial grade shine to your academic video and create an asset that you’ll be able to use again and again! Get in touch to find out more!

Better video

A well edited and high quality video can be used to give your organisation a modern, attractive and sophisticated look.

Dragonfly can add that commercial grade shine to your academic video and create an asset that you’ll be able to use again and again!

Imperial College Business School

Hypnotic motion design, produced to captivate prospective students!

This series of animated videos is intended to give prospective students a flavour of the different programs of study on offer at Imperial College Business School.

The video production company you have been looking for

Higher Education Sector: Our Experience

Dragonfly has a solid and successful track record in producing inspiring, educational and awareness-raising video content for the education sector.

We already work alongside Royal Holloway University, SOAS, London School of Economics, St George’s and University of London, and also count Kings College London, Imperial College Business School, Oxford University, Bangor University, Southbank International School, Kingston University, and Cambridge University Press among the educational establishments we have been fortunate enough to work with.

Furthermore, we have wider, extensive experience creating video that targets the youth market (including ‘uni age’ and post grads) – everything from consumer goods advertising and public health infomercials to music videos and animation. Regardless of the sector, we approach every project with the same philosophy and approach, sparing no attention to detail during the pre-production process to ensure we achieve the following:

– A comprehensive understanding of your brand/proposition

– Clarity on what the project needs to deliver (outcomes/goals)

– A firm grasp of the target audience(s) and other stakeholders.

The video production process

“Begin at the beginning and go on till you come to the end: then stop.”

― Lewis Carroll, Alice in Wonderland.

Your USP

We would review these with you and potentially look at checking them with the target audience (this could be achieved through a formal workshop/focus group or more informal straw poll within the existing student base).

The preference for ‘journey’ style video

During past focus groups we have held with prospective higher education students, we have found an overwhelming preference for “journey/experience” style videos. Either through the eyes of a student/students or in a series of scenarios with a voiceover. We would seek to bring the department to life in an intimate way, drawing on St George’s unique strengths and selling points and capturing the ethos of what it’s like not just to study but to live and breathe the University.

Peeling The Onion

By talking to you and your students we would look to capitalise on anecdotal and personal experiences to inform the video series. Time can be built into our production process for this purpose  – with trained journalists as part of our team we know exactly how to get ‘under the skin’ of an institution and ensure a personal, compelling final cut.

Competition: being a cut above the rest

There are plenty of dull videos on Youtube from higher education establishments looking to attract students. ‘Talking heads’-style video (in which a course leader or student talks to camera) can be used in part but we need to ensure that viewers’ attention never lapses. Upbeat soundtracks, slick visual effects and punchy kinetic typography (on screen wording) are a key part of our filmmaking arsenal.

Where does it get me?

Ultimately, it’s not just about the course and experience but where it will take each prospective student subsequently. We need to ensure there is a thread of future ambition running throughout the films – alumni case studies, first-hand thoughts of current students could be used to provide a narrative on job prospects and postgraduate success.

Royal Holloway University - Student Voices

We produced these videos with students studying at Royal Holloway University

What our clients say

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Our Clients
These brands have chosen Dragonfly
  • Microsoft Logo
  • Cabinet Office Logo
  • Telefonica
  • English Heritage
  • Honda
  • University Of Cambridge
  • Playstation
  • Amazon
  • Loreal
  • Mind
  • Pepsi
  • Sealife Logo
  • Cath Kidtson Logo
  • Puma Logo
  • Johnson&johnson
  • Virgin
  • Google
  • Dominoes
  • Aviva Logo
  • Peroni Logo
  • Suzuki
  • Save The Children
  • Oxfam
  • British Red Cross