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A woman sits in a dimly-lit studio with production lights around her. The text "VIDEO PRODUCTION" is prominently displayed in white, and the "Dragonfly Blogs" logo is positioned in the top right corner.
A woman sitting on a stool in a dimly lit studio with professional lighting equipment around her. The word "PRODUCTION" is prominently displayed at the top of the image. She is smiling and appears relaxed.

KNOWLEDGE BASE

Learn from industry insiders and gain insights that will take your video production to the next level

Latest Blogs
How a Video Production Brief Becomes a Brand Film
Video Production

How a Video Production Brief Becomes a Brand Film

Most brands come to a video brief thinking they need to answer one question, what do we want to say? The real question is what do we want the viewer...
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Why an Animated Promo Video Outsells a Talking Head Every Time
Talking Head Video

Why an Animated Promo Video Outsells a Talking Head Every Time

A presenter on camera is a perfectly good format for the right job. It builds personal trust, communicates warmth, and works well when the message is simple and the speaker...
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7 Things You Actually Get From 2D Animation Services
2D Animation

7 Things You Actually Get From 2D Animation Services

Most buyers approach 2D animation with a rough idea of what they want and very little idea of what they are buying. That gap is where budgets get bruised and...
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What to Look For in a Video Production Company
Video Production

What to Look For in a Video Production Company

A polished showreel and a confident pitch can make almost any production company look right for the job. The real question is whether they can deliver the same standard for...
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What to Actually Look for in a Video Production Company
Video Production

What to Actually Look for in a Video Production Company

Most buyers choose a video production company on two things, the showreel and the quote. Both matter, but neither tells you whether the company can actually handle your project once...
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What Aerial Filming Services Actually Add to a Corporate Video
Video Editing

What Aerial Filming Services Actually Add to a Corporate Video

Aerial footage appears in a lot of corporate videos right now, and not always for good reason. A drone shot over a business park does not automatically make a film...
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Why London Brands Are Choosing Animated Video
Video Editing

Why London Brands Are Choosing Animated Video

A financial services firm books a live shoot. Weather cancels it. Rescheduling costs three weeks and half the budget. Meanwhile, a competitor's animated explainer goes live, gets shared across LinkedIn,...
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Why Animated Video Outperforms Static Content for Brands
Video Editing

Why Animated Video Outperforms Static Content for Brands

Static images and text have their place, but they have a ceiling. When a brand needs to explain something complex, hold attention past the first three seconds, or make an...
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What a Professional Animated Video Service Actually Delivers
Video Editing

What a Professional Animated Video Service Actually Delivers

Most businesses come to an animated video service with a script they wrote themselves, a colour palette from their brand guidelines, and a rough idea of what they want it...
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What a Professional Video Editing Service Actually Does for You
Video Editing

What a Professional Video Editing Service Actually Does for You

Picture a marketing manager who has just wrapped a two-day shoot. The footage exists. The brief was clear. The budget has been spent. And yet, sitting in front of a...
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7 Ways the NHS and Public Sector Use Video for Patients
Corporate Video

7 Ways the NHS and Public Sector Use Video for Patients

Printed leaflets sit unread in waiting rooms. Phone lines back up with calls from patients who simply want to know what will happen to them. Public sector organisations are under...
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When a Talking Head Video Works Better Than Animation
Talking Head Video

When a Talking Head Video Works Better Than Animation

The format question comes up on almost every brief. Animation looks polished, scales well, and ages gracefully. But certain messages lose something the moment a real face disappears from screen....
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How to Use Video SEO to Get Your Films Found After Launch
Video SEO

How to Use Video SEO to Get Your Films Found After Launch

Publishing a video is the easy part. Getting it in front of people who are actively searching for what it covers is where most brands stall. The production budget gets...
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What Great Commercial Video Gets Right That Most Brands Miss
Commercial Video

What Great Commercial Video Gets Right That Most Brands Miss

A brand comes in with a strong product, a decent budget, and a list of things they want the video to say. Six weeks later they have a film that...
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How Charities Can Use Video to Drive Donations Without a Big Budget
Explainer Videos

How Charities Can Use Video to Drive Donations Without a Big Budget

A well-produced leaflet explains what your charity does. A two-minute film makes someone feel why it matters. That distinction is not just a creative preference , it directly affects whether...
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3D Animation vs Live Action: Which Wins for Product Launches?
3D Animation

3D Animation vs Live Action: Which Wins for Product Launches?

A product launch video carries a lot of weight. It has to land the value proposition, look the part, and move people to act, often in under two minutes. The...
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Dragonfly, a video production company in London.