Contracting a professional video production company to produce your next corporate video might be low on your list of priorities, and given the economic times we’re facing it’s understandable that companies want to tighten their belts. However, there’s a few things you shouldn’t skimp on and corporate videos can certainly be included in this statement. Grabbing the attention of a modern audience is extremely difficult, especially when there’s so many other competing companies vying for those vital seconds of interest as well. The window of opportunity is narrowing all the time, and there’s an added element to consider in the last few years: the rise of mobile devices.
Nowadays, it’s more likely that people will be viewing your videos on a mobile device such as a tablet or smartphone and so it’s become essential that your videos are optimised for mobile viewing, or otherwise run the risk of losing out on new customers. Therefore, it’s essential to approach corporate videos from a variety of angles and make sure the final product is something you can not only be proud to associate your brand with, but also be confident in that it will reach your audience.
Hiring a video production company can save your company a great deal of time and money in the long-run, especially if you don’t have the proper equipment and expertise in-house. Here are just some reasons why this option can be favourable to the D.I.Y. approach:
1. Leverage A Whole Range of Skill-Sets and Experience
Bob in accounting may be a keen amateur videographer on the weekends, and his wedding videos might be drawing in compliments, but it’s one thing having a hobby and doing something for a living. A professional video production company will be able to advise on all aspects from the pre-production stages, such as script writing and story boarding through to the later stages in post-production and authoring.
2. Set Your Expectations
It can be very easy to get swept up in the excitement of a new company promotional video, and before you know it ideas are already free-flowing and fanciful, but will never be incorporated into the video. This is where a professional video production company can come in handy, as they will be able to be completely frank with what’s possible and what’s not with your decided budget. A good company will also be able to stretch that modest budget a little, to produce a very polished final piece of work.
3. Utilise The Latest Technologies and Practices To Full Effect
Video production is a very expensive business, and just a decent camcorder or DSLR can set you back thousands of pounds, not to mention all the peripheral equipment that you might not have thought about: green screens, lighting, licenses for editing software etc. Hiring a professional video production company takes away all the headache expenses and ensures that cutting-edge techniques will be integrated into the video.
For more information on Dragonfly’s video production services please contact us on: 020 7100 3495